Free playbook · 7 funnel teardowns

How 7 Ecommerce Brands Hit $100M in Under 4 Years

See exactly what seven $100M brands are running on Meta right now: the ads, the pages and the offers. Then copy what works for your own store.

Every brand, broken down the same way

GRÜNS · IM8 · MARS MEN · JAVVY · TRUE CLASSIC · RYZE · PETLAB CO

The Grüns GLP-1 funnel page from the playbook

The funnel

56 ads. One page.

Every chapter shows the full funnel: the ads, the one page they all land on, and why the two match. Here is Grüns.

The Grüns ads page
The ads1,600 live ads. Eight people, eight reasons to buy.
The Grüns landing pages page
The landing pagesFive page types, none of them the product page.
The Grüns offer page
The offerNo first-order discount. Built so the first order pays.