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Bot-It vs The Bots: A DTC Founder’s Fight for Fair Access

Maurice Bachelor on building with feedback, scaling through search, and turning tech frustration into a startup win.

Ever wished you could skip the 3 a.m. concert ticket scramble or the 6 a.m. restaurant reservation grind? 

That’s exactly the problem Maurice Bachelor set out to solve with Bot-It, an automation platform built to level the playing field for everyday consumers and businesses up against lightning-fast bots hogging online bookings.

In this week’s episode of the DTC Daily Podcast, Maurice gets real about the wins, the challenges, and how Bot-It stays sharp by obsessing over customer feedback and chasing the latest trends.

📈 The Growth Driver: Customer feedback

For Maurice, customer feedback wasn’t just helpful—it was the heartbeat of Bot-It’s growth.

Here’s how he turned feedback into fuel:

  • Continuous engagement with customers

  • Addressing their specific needs

  • Made sharing feedback effortless through the website

It wasn’t just listening—it was building with his users.

🎥 Organic customers

Organic customer acquisition through search engine visibility and word-of-mouth proved to be efficient for Bot-It.

Here’s how they did it:

  • Shark Tank appearance = major exposure boost

  • Easy, no-tech setup for a smoother user experience

  • Launched a mobile app based on user demand

🧠 Maurice’s advice for founders

 ✔ Leverage your unique talents.

 ✔ Validate your product by seeking customer feedback.

 ✔ Remember the core reasons for starting the business during tough times.

🎧 Listen to the full episode to learn how Bot-It revolutionised an automation platform. Watch on YouTube

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