🍫 How Pausing at $7K/Day Built a Chocolate Empire

What do you do when your online chocolate shop starts pulling in $7,000 a day?

If you’re Alexandra Clark, you shut it down.
Because building Bon Bon Bon wasn’t just about sales—it was about building something that could last.

In this week’s episode of DTC Daily Podcast, Alexandra shares how she went from a 650 sq. ft. chocolate shop to a multi-million dollar omnichannel brand by prioritising sustainability over speed.

📈 The Growth Driver: Omnichannel Success

Bon Bon Bon’s rapid rise didn’t come from being everywhere, it came from doing every channel right.

Founder Alexandra Clark built a chocolate brand where retail and online weren’t separate strategies—they were teammates.

Here’s how the brand grew by aligning them:
✅ Retail offered authenticity: customers could see, smell, and feel the experience
✅ Online delivered insight: heat maps, bundling data, and customer behavior patterns
✅ Monthly strategy syncs kept both sides working in harmony
✅ Online nudged customers toward retail visits, while retail kept them coming back online

⏸️Hitting pause

When early growth strained their systems, they didn’t push harder—they paused online sales to rebuild behind the scenes:

•  Moved into a 6,000 sq. ft. facility

•  Rebuild operations for scale

•  Recommitted to quality at every touchpoint

The result? A brand that scales without slipping.

🧠 Alexandra’s Advice for Founders

Alexandra’s blueprint is simple but powerful:

✔ Don’t rush scale—prepare for it
✔ Let channels inform, not compete
✔ Keep customer experience consistent everywhere
✔ Solve bigger problems, not faster ones

🎧Listen to the latest episode of DTC Daily Podcast to hear how Bon Bon Bon turned smart slowdowns into sweet success→ Watch on YouTube

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