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10 Email Flows That Can Add 25–30% More Revenue (Without Spending More on Ads)
natasha Barwell
April 17, 2025
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In today’s newsletter
The hidden revenue workshop
Did you catch our latest podcast? Emma Burke shares key insights!
Maximize brand impact with every campaign
How AG1 built a $1.2B brand—one shake at a time
Amazon’s not broken. But your mix might be.
Latest News: 8 Insights into today’s online shopping behavior… that brands must deliver on & more…
Let's dive into it!👇
10 Flows That Make Emails Your Best Salesman
by Ibrahim Masood
Over the last 3 months, I’ve reviewed over 200 email workflows from DTC brands.
And I kept seeing the same problems:
Welcome Flows that go quiet after the first email
Cart recovery emails that show up 6 hours too late
Post-purchase flows that end at “Thanks for your order”
No personalization.
No strategy.
No retention system.
The top-performing DTC brands?
They’re not just sending abandoned cart emails.
They have 10+ flows running in the background — quietly converting, recovering, retaining.
Let’s break it down.
One well-built Win back Flow can bring back 5% of lapsed customers — that’s 25 extra orders a month if you’re doing 1,000 orders.
Now imagine 10+ email flows working together:
Welcome Flow
Browse Abandonment Flow
Abandoned Cart Flow
Checkout Abandonment Flow
Post-Purchase Flow
Review Request Flow
Customer Win Back Flow
Special Flows:
Sunset Flow
Replenishment Flow
Affiliate Program Flow(s)
Order Tracking Flow (e.g., Wonderment)
Churn Flow
Done right, these flows can add 25–30% more revenue — without spending a single extra dollar on paid ads.
Which is exactly why we’re hosting a Live Workshop.
10 Flows That Make Emails Your Best Salesman
Essential email automations that add 25–30% more revenue without extra ad spend.
April 26th
11AM–2PM EST (3 hours live)
$47 – Includes templates, swipe files & full recording
This isn’t just a presentation. It’s a build-along session.
We’ll create your Welcome Flow live — and break down the rest so you can deploy them right after.
Who this workshop is for:
DTC founders who don’t have a solid flow system yet
Marketers looking to sharpen their email game
Freelancers & agency founders looking to up their game
If you’re tired of guessing how to build email flows that actually work
What you’ll walk away with:
A fully built Welcome Flow, ready to deploy
10+ flow breakdowns you can hand off to your team
Detailed examples of high-performing emails
Practical writing methods to speed up your workflow
Modular email blocks you can reuse forever
Access to the recording if you miss the session
Bonus: My personal swipe file for inspiration
Why now:
Meta costs are up. Customer acquisition is harder.
Every flow you’re not using is revenue left on the table.
You’ve got one weekend to fix that.
If you’ve been meaning to fix your email automations but didn’t know where to start…
This is your shortcut.
P.S. These flows pay for themselves. You’ll see the ROI before your next ad invoice hits.
Did you catch our latest podcast? Emma Burke shares key insights!
If you haven’t listened yet, our latest podcast episode featuring Emma Burke, founder of Laceeze, is packed with insights on building a brand through community, not ads.
Top Takeaways from the Episode:
✅ How a $6 product became a million-dollar business
✅ Why passionate parents outperformed influencers
✅ The blueprint for a zero-budget ambassador program
Maximize Brand Impact with Every Campaign
What if you could predict how memorable your campaign is, before it even launches?
With Neurons AI, you can.
Make smarter brand decisions by knowing how your creatives will perform in terms of attention, engagement, and memorability, backed up by consumer neuroscience.
Instantly get AI-powered recommendations to refine your visuals and ensure your campaigns leave a lasting impression.
No more guesswork—just confident, data-backed creative decisions.
Top global brands like Google, Facebook, and Coca-Cola use Neurons to optimize for brand impact, driving results like a 73% lift in CTR and a 20% increase in brand awareness.
How AG1 built a $1.2B brand—one shake at a time
From scroll-stopping ads to real-life marathons—AG1’s funnel is chef’s kiss.
We broke down every stage of their strategy so you can steal it.
Amazon’s not broken. But your mix might be.
If your Amazon growth is slowing while spend climbs, it’s not the platform—it’s the strategy.
Brands like HyperIce, Caraway, and Goli are shifting to affiliate marketing that drives external traffic and only costs money when it converts.
See what kind of revenue lift this could mean for you.
📰 In the News
Men and women exhibit distinct online shopping behaviors. Men prefer a straightforward, functional approach, often purchasing for immediate needs and favoring mobile platforms for items like electronics. Women view shopping as a comprehensive experience, are more responsive to promotions, and tend to shop for others, often using laptops for purchases. Recognizing these differences allows for tailored marketing strategies—utilizing practical, feature-focused messaging for men and engaging, deal-oriented content for women—to enhance customer engagement and drive sales.
TikTok is testing in-stream business reviews on location-tagged posts, allowing users to view and share feedback directly within the app. This feature aims to enhance local business discovery and trust by integrating user-generated reviews into the TikTok experience. If your business has a physical location, this update offers a new avenue for visibility and customer engagement on TikTok. Encouraging satisfied customers to leave reviews could boost your reputation and attract more local patrons through the platform.
Need FREE Strategy advice?
Email Marketing - Talk to Ibrahim
Paid Ads - Talk to Sai
Growing on Social Media - Talk to Hana
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.