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In today’s newsletter
A Smarter Way to Boost Amazon Sales—Without Higher Ad Spend
Trump just dropped a 125% tariff on China. No pause. No discount
The unsubscribe leak: How to spot hidden churn before it happens
Where Top DTC Brands Go to Grow — The 2025 CommerceNext Growth Show
Let's dive into it!👇
Need FREE Strategy advice?
Email Marketing - Talk to Ibrahim
Paid Ads - Talk to Sai
Growing on Social Media - Talk to Hana
Grow smarter: Reallocate ad spend, boost ROAS with affiliates
Ad costs are rising. Clicks aren’t converting like they used to. And ROAS? It’s all over the place.
Here’s the thing: ad spend will always be part of your mix. But it doesn’t have to be your only lever.
Levanta’s Affiliate Shift Calculator helps you model what could happen if you reallocated a portion of your ad budget into affiliate marketing—a channel that only charges when it drives actual results.
It’s not a generic tool. Your scenario is reviewed by an affiliate expert and built around your real inputs.
You’ll get a custom forecast with projected ROAS, revenue lift, and estimated efficiency—delivered
straight to your inbox, fast.
It’s free to try, takes just two minutes to get started, and could shift the way you grow.
Trump just dropped a 125% tariff on China. No pause. No discount
Trump’s latest post confirms it: 125% tariffs on Chinese imports are now live. The 90 day pause and reduced 10% tariff? Doesn’t apply to China. That’s reserved for countries that haven’t retaliated. China’s not one of them.
If you’re sourcing from China (even just packaging or components), this is your cue to rethink everything.
Margins will take a hit.
Suppliers might revise quotes or delay shipments because China has imposed additional tariffs on the US good as well, making raw materials more expensive.
To help you get ahead of this, Ibrahim put together a Tariff Survival Playbook for DTC brands—everything you need to know, plus steps you can take right now.
The unsubscribe leak: How to spot hidden churn before it happens
Heyy!
Your unsubscribe rate is easy to spot. The real trouble starts with people who stop engaging entirely but never bother to opt out.
We dug into a retention audit for a home goods brand and found a chunk of customers hadn’t opened or clicked a single email in 45+ days. But they were still subscribed. The brand assumed things were fine. They weren’t.
Here’s how we fixed it:
Created an 'is this goodbye?' win-back flow triggered after 30 days of no engagement
Used plain-text style emails from the founder
Offered a soft opt-out: "Not ready to buy? Tap here and we’ll check back in a month.
25% of those sleepers re-engaged. Some even replied directly to say thank you.
If you only monitor unsubscribes, you’ll miss the ones slipping away quietly. Start tracking inactivity, and act before it turns to churn.
Want us to come in and take a look at your flows? Book a call with me. And if we’re a fit, we’ll give you a free audit.
-Ibrahim
Where Top DTC Brands Go to Grow — The 2025 CommerceNext Growth Show
The CommerceNext Growth Show is the ultimate destination for digital retail and DTC leaders ready to level up. Taking place June 24–26 in NYC, this must-attend event brings together 150+ powerhouse speakers to share the strategies driving today’s fastest-growing brands.
Join 2,700+ attendees for 75+ sessions packed with insights on AI, acquisition, retention and omnichannel growth—all designed to help you scale smarter and act faster.
From mainstage keynotes to candid conversations, you’ll hear directly from the innovators shaping the future of retail—and leave with powerful connections to match.
Get your travel covered: Qualified retailers can receive up to $1,200 in travel reimbursement through the most generous travel program in the industry.
If you’re serious about scaling your brand in 2025, you need to be here.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.