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Good morning!
In today’s newsletter,
How brands are hitting page 1 on Amazon in 60 days
How to get into retail using your DTC data
How to get more reach on Instagram's feed
Turn AI into your income engine
While You Were Building
1.Organized retail crime bill clears House
2.Marketer AI use is up. Tech skills aren't.
3.Supreme Court canceled tariffs. Refunds incoming.
AI Launch Codes: AI Is Making Your Store Look Like Everyone Else’s
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Influencer Marketing
How brands are hitting page 1 on Amazon in 60 days
Prime Day is coming.
The brands that win it are not the ones bidding higher on Amazon ads - they are the ones with social proof, rank, and external traffic stacked before the event.
Stack Influence is how Martha Stewart, Unilever, and thousands of DTC brands get there.
Our AI matches your product with vetted micro-influencers from a network of 11M+ creators.
They buy your product on Amazon, post authentic UGC, and drive external traffic that lifts your rank - with no upfront creator fees.
Brands have hit #1 page positioning in two months and grown monthly revenue up to 13X.
Sign up this week and save 10%.
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Retail Expansion
How to get into retail using your DTC data
Retail buyers don't care about your pitch deck.
They are looking for proof of demand. They need to know your brand can move off the shelf and bring customers back for repeat purchases.
Your Shopify store already has that proof.
Repeat purchase rate: Mid-Day Squares shares reorder stats and repeat purchase data with retail buyers to show that customers don't just try — they come back. That's what helped them land major retail placements.
Does it sell without a discount? Buyers want sales data that shows consistent sell-through. If your top product moves at full price every week, that tells a buyer it'll move on their shelf too.
A promotional plan: Buyers want to see a promotional plan that shows how you plan to support the brand once it's in stores. A simple answer works: paid social targeting that area, an email to local subscribers, an in-store tasting day.
Action Summary
Pull your last 6 months of Shopify data: repeat purchase rate and full-price sales percentage.
Only approach a buyer if your top product sells consistently without discounts.
Write one paragraph on how you'll drive foot traffic post-placement.
Walk into the meeting with all three.
Credit: Julee Ho
Social Media
How to get more reach on Instagram's feed
1.Post carousels: An analysis of more than 4 million Instagram posts found that carousels get higher engagement than single-image photos or videos.
When someone doesn't swipe all the way through, Instagram treats the unseen slides as new content — and shows the carousel to that same person again later, starting where they left off.
That's multiple chances to get engagement from one post.
2.Add audio to your posts: You don't need a video for this, you can add a soundtrack to photos and carousels too. Two reasons it's worth doing: it grabs attention from people who scroll with sound on, and it makes your post eligible to show up in the Reels feed as well.
3.Use the right dimensions. Posting the wrong image size gets your content cropped or pixelated. That alone can kill engagement before anyone even reads your caption. Follow Instagram's recommended sizes.
Action Summary
Turn your next single-image post into a carousel. Aim for 5+ slides so there's always something unseen to come back to.
Pick a trending audio track and add it to your next photo post.
Check your image dimensions before posting
Credit: Buffer
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While You Were Building
1.Organized retail crime bill clears House
Bipartisan vote, heading to Senate after years of industry lobbying. Impact on inventory loss prevention still uncertain.
via Retail Dive • Read more
2.Marketer AI use is up. Tech skills aren't.
Modern Retail's 2026 survey shows AI adoption among brand and agency marketers jumped sharply since 2022. Workforce upskilling didn't keep pace.
via Modern Retail • Read more
3.Supreme Court canceled tariffs. Refunds incoming.
The Supreme Court invalidated the import levies. Retailers across categories are now lining up for refund money on the canceled charges.
via Retail Dive • Read more
AI Is Making Your Store Look Like Everyone Else’s
Everyone’s store is starting to look finished.
That is the problem.
The hero section is clean. The benefit bullets are sharp. The PDP copy is polished. The emails have the right urgency. The Meta ads have the right hook.
And somehow, it all feels like the same brand wearing different packaging.
This is what AI is doing to ecommerce right now. Everyone's store is starting to look and sound the same.
Why?
AI works by predicting the next most likely word. Not the best word. Not your word. The most likely one, based on everything it has ever seen written. Feed it a thin instruction and it will reach for the average of the internet every single time.
And the average is exactly what you are asking for.
"Write me 20 hooks." "Give me 5 angles." "Rewrite this PDP." "Make this sound premium."
Every founder running ads is typing some version of those four prompts. Same model. Same request. Same statistical average comes out the other side. You are not solving the sameness problem. You are getting more efficient at producing it.
The fix is not a punchier prompt. Punchier, more premium, more like a friend. None of it constrains anything. Those instructions tell the AI what to aim for. They never tell it what to refuse.
Stop telling AI what to do. Start telling it what not to do.
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