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Good morning!
In today’s newsletter,
Andromeda is reading your landing page too
Why most InMail messages get ignored
Facebook has 3 billion users. AI barely knows it exists.
The CRM Behind Every Win
While You Were Building
AI Launch Codes : We built our sales page in less than an hour, no designer
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Money Pages
Andromeda is reading your landing page too
In 2026, Meta doesn't target the way it used to.
You don't hand-pick the audience through interest targeting anymore. Andromeda, its ad brain, decides who sees your ad based on signals.
And one of the biggest signals comes from the creative and the landing page the ad points to.
So your landing page isn't just where you convert. It's how you tell Meta who to find.
A product page talks to every potential customer. Andromeda gets no real signal from that.
A dedicated landing page, or what we call a Money Page, talks to one person.
That does two things at once.
It tells Meta exactly who to find.
It makes that buyer feel the product was built for them.
Grüns runs this perfectly. Look:
Two ads, one landing page, the same word carried all the way through: GLP-1. The buyer feels found, and Meta gets one clean signal about exactly who to chase.
The fastest
That's one idea from The Money Page Playbook.
The fastest-growing brands already understand this. Watch their funnels and you'll see more and more of them sending ad traffic to a landing page, not the product page.
If you were on holiday this 4th of July, you missed the launch. Here's your second look.
The Money Page is our playbook on the 7 types of sales pages winning DTC brands run between their ad and their store. It comes with everything you need to build your own:
The playbook — the 7 types, the real pages behind them, and the pattern each one follows. Read it in 40 minutes. ($97)
2 AI skills — one researches your store and picks your page type, the other builds it live in your Shopify store, hidden until you approve. Works with Claude and ChatGPT. ($197)
The Swipe File — 47 live money pages from 31 brands, sorted by type, every link verified. ($67)
The Ship Checklist + Golden Rules — the 7 checks before any ad points at your page. ($27)
Free updates, forever — when pages die and the skills sharpen, the new version comes to you. ($47)
That's $435 of it. Yours for $27 until the launch window closes, then $47.
Read it in 40 minutes. Ship your first money page tonight.
The guarantee: read it, build your page. If it wasn't worth every dollar, reply and I'll refund you in full. You keep everything.
Why most InMail messages get ignored
Most people treat InMail like cold email.
They send the same generic pitch to dozens of people and wonder why nobody replies.
InMail is LinkedIn's paid messaging feature that lets you message someone directly even if you're not connected to them.
The reason InMail works is that it gives you direct access to people you normally couldn't reach.
That access is valuable, which means every message matters.
Before sending an InMail, spend two minutes looking at the person's profile. What are they posting about? What projects are they working on? What recently changed in their business or career?
Use that information to personalize your outreach.
A message that references a recent post, a company announcement, or a shared interest immediately feels different from a generic sales pitch.
Action Summary:
Identify one person you want to connect with but can't reach through your network.
Read their profile and recent content.
Write an InMail that references something specific about them.
End with a simple question that encourages a reply.
Meta
Facebook has 3 billion users. AI barely knows it exists.
Most DTC brands still spend significant time and money on Facebook. Organic posts, community groups, retargeting ads. It's where a huge chunk of their customers live.
The problem is that AI can't see any of it.
Meta doesn't license Facebook data to OpenAI or Google. Scraping is prohibited. The platform is a closed wall. According to the source data from SE Ranking, Facebook shows up in less than 0.39% of AI-generated responses. Neither Facebook nor Instagram appear anywhere in the top 100 most cited domains in ChatGPT.
This matters because of where discovery is heading.
AI-driven referral traffic to ecommerce sites grew 302% in 2025, and 58% of consumers have already replaced traditional search with generative AI for product discovery.
If your brand's presence lives primarily on Facebook, you're building visibility in a place AI can't read.
None of this means abandon Facebook. Paid ads on Meta still work and retargeting still converts.
But organic content effort spent on Facebook builds zero AI visibility.
Action Summary:
Go to ChatGPT and type "best [your product category] brands" — note whether your brand comes up
Search your product category on Reddit and check if your brand is being mentioned in any threads
If it isn't, find the 2-3 subreddits where your customers already hang out and start showing up there
If you don't have a YouTube channel, that's the gap to close first — it's the single highest-leverage platform for AI visibility right now
The CRM Behind Every Win
Attio is the agentic CRM that runs the work behind every win.
With agents and automations that build pipeline, chase signals, and move deals forward, Attio orchestrates your revenue work around the clock.
Loved by high-growth startups like Granola, Modal, and Wispr Flow, Attio amplifies what your team can achieve.
While You Were Building
1. Nike expects $986M in tariff refunds
Its North America business alone is set to recover $965 million in IEEPA tariff refunds. Brands that paid the struck-down duties may be owed money back too.
via Digiday • Read more
2. StockX opens up used and vintage
New StockX Listings uses AI photo analysis and pricing guidance to let sellers post used sneakers and vintage apparel fast. The resale marketplace moves beyond deadstock into secondhand supply.
via Retail Dive • Read more
3. Clorox sells Pine-Sol via cartoon characters
Clorox built a universe of characters for Pine-Sol to test products, reach Gen Z and drive sales on TikTok Shop. Legacy CPG is treating the channel as a brand playground, not a shelf.
via Modern Retail • Read more
We built our sales page in less than an hour, no designer
To sell our new playbook, we needed a landing page.
So we built one with AI. No designer. No developer. No Webflow subscription.
We didn't start from a blank page. We started from pages that already work: real money pages that winning DTC brands are running right now.
Three we studied:
Miracle Made — "6 Reasons Americans Are Ditching Their Traditional Sheets"
Fresh Clean Threads — "5 Reasons You Need To Try The Tee..."
Same shape underneath: a number, a list, one clear argument per point. We took that skeleton, fed it to AI, and got this:
That's a live page. It sells the playbook, and it's a money page itself.
Here is exactly how i built it:
The Copy-Design Split
AI writes great copy. AI builds terrible-looking pages. So we stopped asking it to do both.
Step 1 — Open Claude Code in the desktop app.
You can use Claude Cowork or ChatGPT Codex as well for this. The steps are the same.
Step 2 — Select a folder to work in.
Point Claude at a folder on your computer. This is where you'll drop the images you want on the page: your product shots, and screenshots of the money pages you're modeling.
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