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In today’s newsletter,

  1. The tool we use to record our podcast

  2. Are you overpaying for your 3PL

  3. This hook can make founder content blow up

  4. Subscribe to Ari Murray’s e-commerce newsletter

This issue takes 4 minutes to read.

Let’s dive into it👇

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1. The tool we use to record our podcast

If you’ve watched any of our episodes of DTC Daily, the clean audio and video isn’t accidental.

We record everything on Riverside.

It’s just been the most reliable way for us to record remote conversations without worrying about lag, dropped quality, or messy files after.

Your Entire Studio, Right on Your Laptop

Record, edit, and publish your best content without needing a crew, studio, or complicated setup.

With Riverside, you capture high-quality video and audio, edit it instantly with AI, and turn one recording into clips, posts, and podcasts ready to share. All so you can spend less time troubleshooting tech and more time creating the content your audience actually wants.

Imagine finishing your session by lunch and sharing finished clips before your afternoon coffee. Riverside puts the power of a full studio right on your laptop so you can create faster, sound better, and look professional anywhere.

Fulfillment Friday

2. Are you overpaying for your 3PL?

Are You Overpaying for Your 3PL?

Most ecommerce founders don’t know if they’re overpaying for fulfillment.

Not because they’re careless.
But because 3PL pricing is designed to look simple… while hiding cost creep in 10 different line items.

This is how you tell — quickly.

Step 1: Know the real cost per order (not the invoice total)

If you’re only looking at your monthly 3PL bill, you’re already blind.

What matters is:

Total monthly 3PL spend ÷ total orders shipped

That number should feel boringly predictable.

🚩 Red flag:
If your cost per order jumps month to month without a clear reason (volume spike, heavier products, new SKUs).

Step 2: Break your bill into 5 buckets (most founders don’t)

Every 3PL bill boils down to:

  1. Receiving

  2. Storage

  3. Pick & pack

  4. Shipping

  5. “Extras” (the danger zone)

If you can’t clearly explain what % of your bill sits in each bucket, you’re likely overpaying.

🚩 Red flag:
“Misc fees,” “handling adjustments,” or charges that don’t map cleanly to orders shipped.

Step 3: Sanity-check pick & pack pricing

This is where silent overcharging hides.

Typical structure:

  • First item fee

  • Additional item fee

What founders miss:

  • Fees for inserts

  • Fees for branded packaging

  • Fees for SKU complexity

🚩 Red flag:
Your average items per order is stable, but pick & pack cost keeps rising.

Step 4: Storage should scale with inventory health

Storage fees punish bad inventory management.

But they shouldn’t punish efficient brands.

Ask yourself:

  • Are you paying premium rates for slow-moving SKUs?

  • Are you storing excess safety stock “just in case”?

🚩 Red flag:
Storage is a growing % of revenue, not a shrinking one as you scale.

Step 5: Shipping costs should go down as you grow

More volume = better rates. In theory.

In practice:
Some 3PLs keep the spread and pass you “almost” the savings.

🚩 Red flag:
Your shipping cost per order hasn’t improved after 6–12 months of growth.

Step 6: Watch for the quiet killers

These rarely show up in the sales pitch:

  • Account management fees

  • Minimum monthly fees

  • Peak season surcharges

  • Returns handling markups

Individually small. Collectively painful.

🚩 Red flag:
You discover fees only after asking why the bill looks higher.

The simple rule of thumb

You’re probably overpaying if:

  • You can’t predict your cost per order

  • Fees feel reactive, not logical

  • Growth isn’t improving unit economics

  • You need “explanations” every month

A good 3PL should make costs boringly transparent.

If you want the full breakdown of common 3PL fees, benchmarks, and pricing models, Fulfill put together a deeper guide here →
👉 https://www.fulfill.com/3pl-pricing

Read it when you want the numbers.
Use the checklist above to know today if you’re getting ripped off.

Grow without ads

3. This hook can make founder content blow up

Instagram post

The hook is - "Is it possible to…"

This format makes people need to know if you succeed.

How to use it

Think in specific, measurable challenges tied to your brand:

  • "Is it possible to turn 3 angry customers into superfans in 24 hours?"

  • "Is it possible to sell out a product with 0 ad spend in 7 days?"

  • "Is it possible to launch a new flavor using only customer ideas?"

  • "Is it possible to get 100 UGC videos from 10 customers in one weekend?"

Record the attempt as a mini story:

  1. Set challenge: "Is it possible to…" in first 3 seconds

  2. Show constraints: budget, time, rules

  3. Document process: wins, fails, behind-the-scenes

  4. Reveal result: clear number (revenue, orders, signups)

Make it repeatable:

  • Same hook + new challenge every time

  • Test 3-5 challenges in a month

  • Double down on saves/shares/comments

Viewers follow for the next experiment, not just one video.

Complete guide by the creator - https://youtu.be/BIQcYY3XxjA  

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