Better Segmentation, Better Money

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In today’s newsletter

• A smarter way to boost Amazon sales—without higher ad spend

• Better segmentation, better money: 3 smart segments you should steal

• The $48M secret behind Graza’s drip marketing

• Case study: Graza turned a delay into a loyalty play

• Temu just paused Meta ads in the US—Here’s what it means for your Shopify store

• Latest News: A guide to reels ads & more…

  Let's dive into it!👇

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A Smarter Way to Boost Amazon Sales—Without Higher Ad Spend

If you sell on Amazon, you’ve seen it firsthand—PPC costs are up, and returns are getting harder to justify. But there’s a smarter way to scale without burning through budget.

More sellers are shifting to affiliate marketing—a model that brings in external traffic, boosts your organic rankings, and only costs money when it drives a sale.

How?

Amazon rewards sellers who drive traffic from outside platforms—like blogs, review sites, and social posts. That traffic helps your listing perform better and convert higher.

The result:

✅ Lower ad spend
✅ Higher rankings
✅ More sales

We put together a free guide that breaks it all down:

• How to set up an affiliate program that works

• Which networks are best for Amazon sellers

• How to find quality affiliates

• Common mistakes (and how to avoid them)

Grab the Guide

Better segmentation, better money: 3 smart segments you should steal

Let’s talk about segmentation today, but keep it actionable.

These are 3 real segments I’ve seen drive conversions without needing to rebuild your whole flow structure, although there could always be more

1. First time buyers who haven’t engaged post-purchase.

• Create a segment of people who ordered 15+ days ago, haven’t reordered, and haven’t clicked your post-purchase emails.

• Send them a “here’s how to get the most out of your product” email. Video walkthrough, best practices, and a timed reorder incentive.

• This hits the folks who forgot they bought from you.

2. Customers who missed your biggest sale.

• Segment buyers from 30–60 days ago who didn’t purchase during your last promo.

• They’re active, but not price motivated (at least not always). Send a “you missed [event name], so here’s early access to the next one” message. It builds loyalty without racing to the bottom on discounting.

3. Heavy clickers, zero LTV.

• These are your serial browsers. 3+ opens, 2+ clicks, still $0 in revenue.

• Send them a founder-led intro email with a tailored CTA. Maybe a mini bundle or $10 try-now offer. They know your brand. They just need a shove.

• If your campaigns are not converting, it does not always mean the email creatives are bad.

• Sometimes it’s just who you’re sending them to.

-Ibrahim

The $48M secret behind Graza’s drip marketing

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Oil dripping. Food sizzling. Cravings activated.

Graza’s ads make you feel the product before you buy — and it’s why they’re doing $48M+ in sales.
We broke down their sensory-first strategy in this video.

Watch it till the end & drop Graza for the full playbook.

Case study: Graza turned a delay into a loyalty play

Back when Graza launched, they had a problem: too much demand, not enough fulfillment.

Shipping delays piled up. So they did something most brands wouldn’t:

They sent a dead simple email explaining exactly what was happening.

No chaos. No panic. Just:

• A short note from the founder

• A few photos from the warehouse

• A clear “we’re catching up” message

Here’s what made it work:

• The tone felt human, not brand-y. They owned the delay without trying to spin it. No excuses. Just context. It built trust instantly.

• The behind-the-scenes pics helped. One shot of people taping boxes does more than 3 paragraphs of copy. It reminded customers that real humans were behind the product.

• They invited customers into the journey. This was not framed as “oops.” It was more like, “you’re here early, we’re still building.” That kind of framing sticks.

None of this was planned as a retention strategy. But it probably outperformed half the automated flows out there. If you’re scared to show your ops mess, take this as a reminder that transparency and being authentic can help. It tells your customers that its humans running a brand, and we all make mistakes. It builds a stronger bond.

Alright folks, that’s it for today!

-Ibrahim

🚨 Temu just paused Meta ads in the US—Here’s what it means for your Shopify store

Temu, the ecommerce giant, abruptly halted Meta ads in the US. Why? Speculation says Meta’s algorithm may be broken, CPMs are skyrocketing, or Temu’s shifting budgets to TikTok/Google. Either way, this move could signal a massive shift in ad costs and competition for Shopify brands.

🔥 Key takeaways for founders:

• Is Meta becoming less effective for scaling?

• Will CPMs drop (or spike) for everyone else?

• What platforms should you diversify to now?

Spoiler: The Reddit thread is blowing up with theories and strategies you can’t afford to miss. 👇

📰 In the News

👉A guide to reels ads

Meta has released a concise guide on creating effective Reels ads, emphasizing the importance of short, engaging content with clear branding and calls-to-action. The guide provides best practices to help advertisers maximize reach and engagement on Instagram and Facebook Reels. With the growing popularity of short-form video content, leveraging Meta's insights can enhance your advertising strategy, ensuring your Reels ads resonate with audiences and drive better results.

👉New data: Google AI Overviews are hurting click-through rates

Recent studies by Ahrefs and Amsive reveal that Google's AI Overviews are significantly reducing click-through rates (CTR) for traditional organic search results, especially for non-branded, informational queries. Ahrefs observed a 34.5% drop in position 1 CTR when AI Overviews were present, while Amsive reported an average 15.49% decline across 700,000 keywords. Branded queries are less affected and may even see a slight CTR increase.If your website relies on organic traffic from non-branded search terms, the introduction of AI Overviews could significantly impact your visibility and traffic.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.