In partnership with
Advertise to 35,123+ E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
In today’s newsletter
A smarter way to boost Amazon sales—without higher ad spend
Better segmentation, better money: 3 smart segments you should steal
The $48M secret behind Graza’s drip marketing
Case study: Graza turned a delay into a loyalty play
Temu just paused Meta ads in the US—Here’s what it means for your Shopify store
Latest News: A guide to reels ads & more…
Let's dive into it!👇
Need FREE Strategy advice?
Email Marketing - Talk to Ibrahim
Paid Ads - Talk to Sai
Growing on Social Media - Talk to Hana
Grow smarter: Reallocate ad spend, boost ROAS with affiliates
Ad costs are rising. Clicks aren’t converting like they used to. And ROAS? It’s all over the place.
Here’s the thing: ad spend will always be part of your mix. But it doesn’t have to be your only lever.
Levanta’s Affiliate Shift Calculator helps you model what could happen if you reallocated a portion of your ad budget into affiliate marketing—a channel that only charges when it drives actual results.
It’s not a generic tool. Your scenario is reviewed by an affiliate expert and built around your real inputs.
You’ll get a custom forecast with projected ROAS, revenue lift, and estimated efficiency—delivered
straight to your inbox, fast.
It’s free to try, takes just two minutes to get started, and could shift the way you grow.
Better segmentation, better money: 3 smart segments you should steal
Let’s talk about segmentation today, but keep it actionable.
These are 3 real segments I’ve seen drive conversions without needing to rebuild your whole flow structure, although there could always be more
First time buyers who haven’t engaged post-purchase.
Create a segment of people who ordered 15+ days ago, haven’t reordered, and haven’t clicked your post-purchase emails.
Send them a “here’s how to get the most out of your product” email. Video walkthrough, best practices, and a timed reorder incentive.
This hits the folks who forgot they bought from you.
Customers who missed your biggest sale.
Segment buyers from 30–60 days ago who didn’t purchase during your last promo.
They’re active, but not price motivated (at least not always). Send a “you missed [event name], so here’s early access to the next one” message. It builds loyalty without racing to the bottom on discounting.
Heavy clickers, zero LTV.
These are your serial browsers. 3+ opens, 2+ clicks, still $0 in revenue.
Send them a founder-led intro email with a tailored CTA. Maybe a mini bundle or $10 try-now offer. They know your brand. They just need a shove.
If your campaigns are not converting, it does not always mean the email creatives are bad.
Sometimes it’s just who you’re sending them to.
-Ibrahim
The $48M secret behind Graza’s drip marketing
Oil dripping. Food sizzling. Cravings activated.
Graza’s ads make you feel the product before you buy — and it’s why they’re doing $48M+ in sales.
We broke down their sensory-first strategy in this video.
Watch it till the end & drop Graza for the full playbook.
Case study: Graza turned a delay into a loyalty play
Back when Graza launched, they had a problem: too much demand, not enough fulfillment.
Shipping delays piled up. So they did something most brands wouldn’t:
They sent a dead simple email explaining exactly what was happening.
No chaos. No panic. Just:
A short note from the founder
A few photos from the warehouse
A clear “we’re catching up” message
Here’s what made it work:
The tone felt human, not brand-y. They owned the delay without trying to spin it. No excuses. Just context. It built trust instantly.
The behind-the-scenes pics helped. One shot of people taping boxes does more than 3 paragraphs of copy. It reminded customers that real humans were behind the product.
They invited customers into the journey. This was not framed as “oops.” It was more like, “you’re here early, we’re still building.” That kind of framing sticks.
None of this was planned as a retention strategy. But it probably outperformed half the automated flows out there. If you’re scared to show your ops mess, take this as a reminder that transparency and being authentic can help. It tells your customers that its humans running a brand, and we all make mistakes. It builds a stronger bond.
Alright folks, that’s it for today!
-Ibrahim
🚨 Temu just paused Meta ads in the US—Here’s what it means for your Shopify store
Posted on r/shopify
Temu, the ecommerce giant, abruptly halted Meta ads in the US. Why? Speculation says Meta’s algorithm may be broken, CPMs are skyrocketing, or Temu’s shifting budgets to TikTok/Google. Either way, this move could signal a massive shift in ad costs and competition for Shopify brands.
🔥 Key takeaways for founders:
Is Meta becoming less effective for scaling?
Will CPMs drop (or spike) for everyone else?
What platforms should you diversify to now?
Spoiler: The Reddit thread is blowing up with theories and strategies you can’t afford to miss. 👇
📰 In the News
Meta has released a concise guide on creating effective Reels ads, emphasizing the importance of short, engaging content with clear branding and calls-to-action. The guide provides best practices to help advertisers maximize reach and engagement on Instagram and Facebook Reels. With the growing popularity of short-form video content, leveraging Meta's insights can enhance your advertising strategy, ensuring your Reels ads resonate with audiences and drive better results.
Recent studies by Ahrefs and Amsive reveal that Google's AI Overviews are significantly reducing click-through rates (CTR) for traditional organic search results, especially for non-branded, informational queries. Ahrefs observed a 34.5% drop in position 1 CTR when AI Overviews were present, while Amsive reported an average 15.49% decline across 700,000 keywords. Branded queries are less affected and may even see a slight CTR increase.If your website relies on organic traffic from non-branded search terms, the introduction of AI Overviews could significantly impact your visibility and traffic.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.