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In today’s newsletter,
Your best unpaid sales channel is 11 million people
The #1 SEO trait you already have (but aren't using)
Free Meta Ads Microtest — See What 5x CTR Looks Like
How Love Her Shop grew from a side hustle to a multimillion-dollar athleisure brand
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
AI Launch Codes: OpenAI dropped the best AI image model in the world
This issue takes 2 minutes to read.
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Let’s dive into it👇
Growth & Acquisition
Your Best Unpaid Sales Channel Is 11 Million People
Your next best-performing channel is not another ad platform - it is real people talking about your product.
Stack Influence connects DTC and e-commerce brands with 11M+ vetted micro-influencers. No upfront creator fees. Our AI matches your product with creators who align with your brand, they purchase and try it, then create authentic UGC and share it organically.
The result: genuine social proof that converts, content you can repurpose across channels, and if you sell on Amazon, a direct boost to your sales rank.
Brands see an average 5X return. You pay per creator - not per impression - so budget drives performance, not vanity metrics.
Stop renting attention. Start building brand advocacy.
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Organic Growth
The #1 SEO trait you already have (but aren't using)
92.9% of sites winning on Google right now own something nobody else can copy.
Datasets, original research, images, or tools that exist nowhere else on the internet.
A just-published study by SEO analyst Cyrus Shepard analyzed 400 websites across the past year, during Google's most aggressive stretch of algorithm updates. The winnere were sitting on assets they'd already created and making Google find them useful.
Here's what that looks like for an ecommerce store.
You collect purchase data. That data tells you which colors sold out first this spring. Which size runs fastest. Which product gets the most repeat buys.
That's a dataset. Nobody else has it.
A single blog post using that data — "Which Colors Are Actually Selling in 2026 (Based on Our Orders)" — is the kind of thing Google rewards because it can't be faked or scraped from someone else's site.
Same idea applies to your reviews. If you have 500 reviews on a product, you have raw material for a buying guide, a comparison chart or an FAQ page.
The sites that lost traffic in the March 2026 update mostly published content that existed everywhere. The sites that won published content that could only come from them.
Action Summary:
List 3 things your store knows that no competitor could know: your return reasons, your bestsellers by season, your customers' most common questions before buying.
Pick one. Write a single page built around that data with a specific, search-friendly title (e.g. "Most Returned Women's Running Shoes — And Why").
Publish it, then link to it from your homepage or a relevant product page so Google finds it fast.
Credit: Practical ecommerce
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Pod Bites
How Love Her Shop grew from a side hustle to a multimillion-dollar athleisure brand
Adreana Alvarez started Love Her Shop after buying expensive leggings that didn’t work for her. Instead of settling, she designed her own—and discovered a gap for everyday women, especially moms.
What began as a personal fix turned into a brand built with her customers, not just for them.
Here’s what actually drove the growth.
Early traction: Start offline and validate with real customers.
Instead of launching with ads, Adreana showed up at local gyms with 300 leggings, sold out her first pop-up, and used direct feedback to refine the product before scaling.
COVID inflection point: When pop-ups shut down, she shifted to content and eCommerce, leaned into affordability, and benefited from faster supply chains while bigger brands struggled with inventory.
Customer-led growth: Turn buyers into your product and marketing team.
She never paid influencers. Instead, she asked customers what to build next, co-created designs with them, and turned viral moments into demand through community.
Speed as strategy: Do what big brands cannot.
Love Her Shop runs product drops every two weeks, reacts to trends in real time, and builds content in-house to stay agile and relevant.
Lean scaling: Keep overhead low to win on price and quality.
A small core team, reliance on small business partners, and no influencer spend allowed the brand to offer premium-feel products at accessible prices.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
OpenAI dropped the best AI image model in the world
And it’s already changing how I think about creating ads and content.
ChatGPT Image 2.0 is OpenAI’s latest image generation model that turns detailed prompts into high-quality, realistic visuals.
And according to Arena.ai it’s by far the best image generator on the planet.
Unlike a regular image generator, this one also understand the context of the image
I gave it a try and here are the results:
Then I tried to replace the product in creative#1 with a different one while keeping everything else the same:
In the paid section, I will share exactly how to use this new update, the prompts I used, the best use cases for your business and some of the limitations.
This post is for paid subscribers
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