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In today’s newsletter
Outrank Competition This Holiday Season with Micro-Influencers
Create ads that make your point before words even land
Why most ambassador programs fail
Did you catch our latest podcast?
AI Launch Codes (For Premium Users Only):
Step-by-Step workshop: Creating Us vs Them Static Ads on ChatGPT
This issue takes 3 minutes to read.
Let’s dive into it👇
Grow without ads
1. Outrank Competition This Holiday Season with Micro-Influencers
The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.
Most sellers face the same issues:
PPC costs spike 30–50% in Q4
Rankings freeze on page 2
Reviews trickle in too slowly
That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:
Bought the product on Amazon (a verified purchase)
Shared honestly on social media
Left organic UGC that the brand could repurpose
The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.
Get ahead of Q4 competition. Outrank your category before Black Friday hits.
AI Launch Codes
2. Create ads that make your point before words even land
Great ads don’t explain. They contrast.
That’s why the “Us vs Them” format works so well.
Here’s how we made them.
We fed 3 images and 1 prompt to ChatGPT.
Us vs Them (reference format)
Product Image
Bad toys reference
And here’s what we got:
Wanna learn how to make similar ads?
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3. Why most ambassador programs fail
It’s because creators don’t feel recognized or appreciated.
The key to maintaining long-term engagement is going beyond commissions.
Here’s how Yeti nails it.
Instagram: They show ambassadors' real lives and share their stories and connection to the brand.
Website: Yeti gives ambassadors individual profiles, organized by passion, letting visitors see the people behind the gear.
What you can do today: Create a simple landing page with photos, bios, and links to make ambassadors feel connected to something bigger.
Credit: Yash from Saral
Podcast
4. Did you catch our latest podcast?
Tired of juggling your suitcase on dirty hotel floors?
Maggie Gerth felt the same, so she built Props Luggage, a suitcase that stands on its own and works everywhere, from hotel rooms to airport gates.
In this episode, she shares the step-by-step playbook behind Props Luggage’s growth:
Don't skip the marketing investment: After developing a great product, Maggie realized the importance of funding marketing efforts—without it, even the best product won't succeed.
Leverage crowdfunding: Props used Kickstarter to validate their product and build an early community of backers, giving them a solid launchpad.
Real connection matters: Showcase your product's impact through authentic, real-life stories. This will help build trust and loyalty.
Watch Maggie’s full story → Watch on YouTube
Workshop: Creating Us vs Them Static Ads on ChatGPT
Please watch this:
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