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Good morning.

We're skipping today's AI Launch Codes section, we'll run it tomorrow instead!

In today’s newsletter,

This issue takes 2 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

Prompting in ChatGPT or Claude, pasting into your design tool, regenerating when the model guesses wrong. 60% of AI users rerun the same prompt across tools because the first output missed the mark*.

ChatGPT gives you a picture. Kittl's new Agentic AI gives you finished assets, no detailed prompt required. One plain sentence, like "create three social ad variations," and it picks the model and sizes everything for each channel. That's it. Same for listings, mockups, packaging, you name it. All on brand, of course. One tool, one try. Time and tokens saved on both ends.

Try Agentic AI free. Code AGENTIC gets you 50% off annual plans for a limited time.

Don't take our word for it, watch the full tutorial down below👇

Affiliate marketing on Facebook works the same way it does everywhere else — you share a product, someone buys through your link, you earn a commission. Rates typically fall between 5% and 25% depending on the program and product category.

And there's no follower minimum to get started.

The setup: find affiliate programs in your niche by searching "[your niche] + affiliate program," or check whether brands you already use run one.

Get approved, create your referral links, and share them in your posts and video descriptions. Be upfront about affiliate relationships — your audience will appreciate it, and it's legally required in many countries.

Facebook also has a native option called Facebook Affiliate Partnerships, which lets you tag shoppable products directly inside posts and reels. It currently works with Amazon in the US, Shopee across several Southeast Asian markets and Brazil, and Mercado Libre in Brazil and Mexico. eBay and Temu in the US are expected to follow.

You can link existing affiliate accounts through Meta Business Suite and manage everything from your Professional Dashboard.

Action Summary:

Here's a rewrite worth testing on your next batch of ad creative: take your current hook and rewrite it starting with "POV, you hate..." or "POV, you're the type of person who..."

This works for two reasons.

"POV" signals to the viewer that they're about to see themselves in the video, not watch someone else's story, which tends to hold attention longer than a third-person pitch. A

nd pairing it with "hate" (or another sharp, specific feeling) does more work than a neutral setup, because strong words get a reaction where flat ones get scrolled past.

One caution here: this is a light rewrite, not a full creative strategy. It's worth one slot in your next testing round, not a rebuild of your hook library.

Action Summary:

92% of VCs use AI to find companies. 58% of buyers start there too. If you're not showing up in AI answers, you're invisible before the conversation even starts. Join HubSpot for Startups, Anthropic, and Marketing Against the Grain on July 30th (11am ET) for a live AEO teardown. Real startup. Real recs. Register and unlock the free Startup Visibility Bundle.

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