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In today’s newsletter,
How to turn Shopify products into Meta ads
Guest post - How to engineer repeat purchases in the first 30 Days
Are you only advertising to people ready to buy?
Build a mobile app with AI for your e-commerce brand
This issue takes 3 minutes to read.
Let’s dive into it👇
Marketing Tool
1. How to turn Shopify products into Meta ads
Meta now rewards volume and variety.
Most brands are still struggling to produce enough creative to keep up.
Why brands use Cuttable:
Turns one brief into multiple ad ideas
Converts existing product images and videos into Meta-ready ads
Automatically resizes, animates, and formats creative
Publishes directly to Meta and shows what’s working
Your secret weapon?
Cuttable
If you are a marketing team spending big on Meta, this replaces hours of manual work and agency fees.
Retention Recipe
2. How to engineer repeat purchases in the first 30 Days
Your acquisition team is bringing in customers. Your post-purchase flow is losing them.
Most post-purchase strategies involve three emails and a review request. No education. No habit building. No reassurance. Nothing that actually makes a customer want to come back.
The first 30 days will make or break the relationship. Here's what needs to happen before day 30 for a customer to return:
Accelerate time-to-result Your product probably works. But customers don't always use it correctly or long enough to find out.
Show them exactly how to apply the product, how much to use, what order in their routine. Poor application kills results, and you get blamed for it.Eliminate post-purchase doubt Every customer wonders if they made the right call. Your job is to kill that doubt before it festers.
Show them testimonials from customers with similar goals. Reinforce the decision they already made.
Engineer a usage habit A customer who uses your product daily will reorder. A customer who uses it occasionally will forget you exist.
Send reminders timed to usage. Morning supplement? Email at 7am during week one. Give them a specific cue: "Take this with breakfast" beats "take daily." Celebrate milestones at day 7, 14, 21 - it reinforces the behaviour.Build belief in the outcome Share real customer stories with context, struggle, and transformation. Teach them the science. Show them they're part of something bigger.
Belief turns customers into advocates, and advocates have the highest LTV of any segment.
Map your first 30 days. Every email should drive one of these four outcomes. If it doesn't, it probably shouldn't exist.
About the Author: This guest post was written by Tobi Chapman of Everboost. He shares weekly insights on retention marketing strategy for health & wellness DTC brands. If you found this tip helpful, follow him on LinkedIn.
Campaign Command Center
3. Are you only advertising to people ready to buy?
Most ad accounts overweight bottom-of-funnel creatives without realizing it.
This tweet breaks down the 5 stages of awareness and shows why ignoring the top 3 quietly caps scale.
It’ll help you audit your current creative mix and spot where growth is leaking.
If your ads feel repetitive or fatigued, this is probably why.
Worth reading before you make your next batch of creatives.
#AI Tools
4. Build a mobile app with AI for your e-commerce brand
DTC founders, your customers live on their phones. With Dreamflow, you can launch a branded mobile app for loyalty, subscriptions, drops, or VIP access without a big engineering team.
Use AI to sketch screens, then customize visually: product feeds, rewards wallets, push notifications, and checkout links.
Connect Shopify, Stripe, or your database in a few clicks and ship to iOS/Android fast so you can test, learn, and grow.
P.S. The quality of ads generated by Cuttable is just amazing. Id highly recommend signing up for the free 2-week trial.
Have questions or feedback? You can write to [email protected]