Free Your Cash from Tariff Traps

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In today’s newsletter

• Tariffs tying up cash? Here’s the fix.

• One simple fix for your email flow timing

• Your product’s bestie: TikTok

• How Glossier made $1.8B without paying for ads

• Too busy to post? We’ll handle your social media for you

  Let's dive into it!👇

Need FREE Strategy advice?

• Email Marketing - Talk to Ibrahim

• Paid Ads - Talk to Sai

• Growing on Social Media - Talk to Hana

Tariffs tying up cash? Here’s the fix.

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.

Defer tariffs until orders ship (no upfront costs)
Free up working capital for growth
Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

Schedule a risk assessment and leverage tariff deferment today.

One Simple Fix for Your Email Flow Timing

Let’s talk about timing logic inside your flows because most of you are playing it too safe.

Here’s the problem:

A lot of brands default to the “wait 3 days, then send” logic for post-purchase and abandon flows.

But if your customer’s excited now, why are you waiting?

Here’s a better framework that I’d recommend:

1. Speed up your first touch in the post-purchase flow

• The first email after someone buys shouldn’t wait 3 days.

• Send it 45–90 minutes after the order confirmation. That’s when they’re still excited, checking tracking, and likely to open.

• This is your moment to reconfirm their decision, preview what’s coming, and sneak in a product usage tip or surprise bonus.

2. Hit browse abandoners within the same session

• If you wait 6 hours, you’ve lost them.

• Use session tracking (e.g. via Klaviyo) to send a triggered email within 30 minutes.

• Keep it short: “Still thinking about this?” with a soft CTA or a free shipping nudge.

  3. Add fast bounce-backs for consumables

• If someone buys your hydration powder or deodorant, don’t wait 30 days to remind them it exists.

• Try sending a reorder incentive just 5–7 days after purchase, but only to folks who’ve ordered from the same product line before.

• That early reorder reminder works because they already know how they’ll use it. You can always throttle down timing if it’s too aggressive. But most brands never test speeding it up, and that’s a huge miss.

-Ibrahim

Your product’s bestie: TikTok

With TikTok Shop’s seamless buying experience and built-in UGC affiliate culture, TikTok still dominates when it comes to product visibility. But how do you actually show up and win on the platform?

We’re taking notes from @colourpop, the beauty brand that delivers trends without breaking the bank.

1. Dupe Culture Done Right

Sure, this could be just another serum stick but ColourPop positions it as a dupe for a pricier product. Budget-conscious beauty lovers eat that up.
Calling out dupes directly helps boost search visibility and puts your product right in the center of trend convos.
👉 Watch here

2. Turn Comments Into Content

Don’t just post—listen. ColourPop takes comments and turns them into swatch videos, tutorials, or shade reveals.
This creates a loop where the audience feels involved, and the algorithm loves it. Ask your community what they want to see, and deliver.
👉 Example 1
👉 Example 2

3. Let Your Team Be the Face

Want to humanize your brand? Put your team on camera. When ColourPop’s team jumps into trends or simply chats about the products, it gives the brand a real personality. These kinds of videos don’t just perform but they connect.
👉 Watch it here

For DTC Founders:

TikTok isn’t just a place to go viral, it’s a place to build trust, trend visibility, and community. Your next content strategy?

• Be where the conversation already is
  

• Use comments as your creative brief
  

• Empower your team to talk for the brand
  

• Embrace UGC, humor, and product talk, all at once
  

Catch you in the next scroll,
Hana 📲✨

How Glossier made $1.8B without paying for ads

dtcdaily.news

1,406 followers

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Forget $100K influencer deals and flashy campaigns—Glossier quietly built a $1.8 billion brand by doing the exact opposite.
Their secret? Hundreds of micro influencers, real engagement, and zero ad spend.
From replying to every DM to turning testimonials into marketing gold, they proved that trust scales faster than budget.
This 1-minute breakdown shows you the exact strategy—and how to steal it for your brand.

Too busy to post? We’ll handle your social media for you

You know social media can drive sales.
You’ve seen others grow their businesses with it.
But between running the show, managing clients, and putting out daily fires—who has time to post consistently, let alone strategically?

What if you didn’t have to do anything and yet your social media would grow on autopilot?

That’s where the Done-For-You Social Media Service comes in.

I, along with my team will do everything for you:

✅ Nail your brand messaging to speak directly to your ideal audience
✅ Build a content strategy & calendar that aligns with your business goals
✅ Design scroll-stopping visuals that actually get noticed
✅ Write compelling captions that convert
✅ Schedule everything—so you don’t have to think about it
✅ Engage with your followers to grow your presence organically

🎯 Stay visible. Stay relevant. Drive sales.
✨ All without lifting a finger.

I’m taking on 5 more clients at this point. The service costs 1000$ Until May 1st and will be $1200 from then onwards.

Ready to have your social media grow?

-Hana

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.