Khulan built Lhamour, Mongolia’s first organic skincare brand, by solving a personal skin issue and turning it into a global business. Here’s how focusing on innovation, sustainability, and community helped her grow.
🎯 The Growth Driver: Solving Real Problems
Khulan created products to solve her own skin issues, which resonated with others facing similar challenges.
“Lhamour is Mongolia's first organic skincare brand that I started 11 years ago in my kitchen because I started having eczema and allergy for the first time ever since coming to Mongolia.”
Focusing on social impact and sustainability, like using zero-waste production.
🔁 From Kitchen to Global D2C Brand
Khulan scaled by:
Testing products early:
“I was my very first customer obviously because I'm the chief technologist and I was creating products that I really wanted to have myself.”Harnessing social media:
“I just kept on posting on my own social media on Facebook, Instagram. I was like, hey guys, this is what I did.”Global logistics:
“After COVID, we established the company in the US and then now we have a warehouse in LA and Singapore.”
🚨 Khulan’s Advice for Founders
✔Solve a real problem: Focus on what your customers truly need.
✔Test before scaling: Validate demand with small groups.
✔Mission-driven brand: Align your brand with sustainability and social impact.
✔Know your market: “It took us forever to find our customer.”
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