Good morning!
Today’s issue is a little special.
Inside AI Launch Codes, we recently shared a complete, practical guide on how to create high-performing video ads using AI.
The exact ad formats that are working right now, when to use each one, and how to produce them.
Because Christmas is around the corner, we’re making this playbook available for free in today’s issue. We want this to land in the hands of every founder, because we’ve seen first-hand how powerful AI-generated ads can be.
If you’ve been curious about using AI for ads but didn’t know where to start, this is the one to read.
In today’s newsletter
He Built a 7-Figure Brand Before Spending a Dollar on Ads
Complete Guide to Creating Video Ads with AI
This issue takes 3 minutes to read.
Let’s dive into it👇
Podcast
1. He Built a 7-Figure Brand Before Spending a Dollar on Ads
Most founders do this backward.
They build a product first.
Then panic about traffic, ads, influencers, CAC, and growth.
Seth did the opposite.
Before Wellness ever launched, he already had what most brands try to buy later:
An audience.
Years earlier, Seth was running one of the largest health and wellness education platforms for moms. And over time, he kept hearing the same request again and again:
“Can you just make this and sell it?”
That wasn’t feedback.
That was demand.
Instead of rushing to launch, Seth used a Jeff Walker–style Product Launch Formula approach to turn that audience into buyers:
He hinted that something new was coming
Had people opt into a separate email list
Slowly dripped education and context
Built anticipation without “building in public”
By the time Wellness launched, customers weren’t being persuaded.
They were already waiting.
That single decision — audience first, product second — turned into a 7-figure health and wellness brand, growing ~30% year over year, without chasing every shiny growth tactic.
In this episode, Seth breaks down the real playbook behind that growth, including:
Why launching to an existing audience gave him an unfair advantage
How he converted attention into demand before launch
The mistakes that kept the business unprofitable for two years — and what finally fixed them
Why he chose profit over fast growth
How Meta lookalike audiences helped him scale beyond his list
What’s broken in influencer marketing today — and what still works
The retention levers he relies on now (subscriptions, email timing, even direct mail)
And most importantly, he shares what stopped working:
Affiliate marketing.
Paying influencers flat fees.
Hiring agencies that looked good on paper but burned cash quietly.
If you’re building, scaling, or stuck between traction and real profitability, this episode will change how you think about growth.
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AI Launch Codes
2. The Complete Guide to Creating Video Ads with AI
In case you missed Friday’s email…
Our highest-converting ads for DTC Daily over the last few months have been AI-generated video ads.
So we decided to create a complete guide on how to create video ads using AI.
If you’re reading DTC Daily right now, there’s a good chance you clicked on an ad we made with AI.
In this playbook we will cover:
The different types of video ads you can create with AI
When to use each format (and when not to)
And how to think about creative so the ads still feel human
Normally, this is part of AI Launch Codes (paid).
But since Christmas is around the corner, we’ve made this issue free.
If you want this employee working for your brand today with $0 salary package, upgrade to AI Launch Codes for just $17/Month.