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Good morning!
In today’s newsletter,
How a simple no-audio clip sold over 76,000 units
LinkedIn’s no. 1 content tip
Make your store AI-friendly for holiday shoppers
This issue takes 2 minutes to read.
Let’s dive into it👇
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
TikTok Shop
1. How a simple no-audio clip sold over 76,000 units
That’s right, no script. no edits, just a quick product clip that no team would expect to win.
@thefarmers91 When I tell you, I feel like myself again and when I feel like a better mom again it’s the truth. These Ashwagandha gummies from goli are ... See more
The brands that grow on TikTok Shop are the ones that stop guessing.
Instead, they push volume and let TikTok choose the winners.
Goli Nutrition worked with 4,900 creators.
Those creators posted 177,000 videos in 30 days.
With that much input, TikTok had endless chances to find a breakout.
If you want consistent results, you increase the number of attempts.
TikTok does the rest.
And this is why many small creators outperform one big influencer.
TikTok often chooses videos no team would expect to win.
Credit: Stephanie Tramicheck, TikTok Expert.
Grow Without Ads
2. LinkedIn’s no. 1 content tip
LinkedIn rewards content rooted in real experience.
What that means is:
Instead of saying “here are some marketing tips”
Try saying “I’ve really struggled with marketing in my small business, but I found that these 5 things really worked for me”
Even if it’s one sentence, add something personal to your posts.
It makes your posts perform better.
Credit: courtlynnjohnson
Content Marketing
3. Make your store AI-friendly for holiday shoppers
Millions of shoppers are ready for the Holidays
Many will be shopping with AI tools like Google Gemini, ChatGPT, or Perplexity.
If your content isn’t AI-friendly, AI won’t recommend your products.
And you will miss out on sales.
Here’s how to get your store ready:
Create easy-to-read product comparisons and buying guides so AI can quickly understand what you offer.
Write simple, straightforward FAQs to ensure AI can quickly find and deliver the right answers.
Credit: Practical Ecommerce
Make Every Platform Work for Your Ads
Marketers waste millions on bad creatives.
You don’t have to.
Neurons AI predicts effectiveness in seconds.
Not days. Not weeks.
Test for recall, attention, impact, and more; before a dollar gets spent.
Brands like Google, Facebook, and Coca-Cola already trust it. Neurons clients saw results like +73% CTR, 2x CVR, and +20% brand awareness.
Have questions or feedback? You can write to [email protected]