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Good morning!
In today’s newsletter
Our friends at Ecommerce Coffee Break have shared a short beginners guide for Store Optimization. Do check it out and Subscribe to their newsletter.
1/ Store Optimization Beginners Guide
2/ Best investment I have made!
3/ How AG1’s ad creatives guides Meta on their audience
4/ FB ads are a mess this week?
Let’s dive into it👇
Guest Post
1/ Store Optimization Beginners Guide
Our friends at Coffee Break Ecommerce have created a comprehensive CRO guide that reveals the four hidden conversion killers quietly destroying your sales.
Most stores focus on driving more traffic, but ignore that visitors are already leaving due to:
Visual load - Cluttered designs cause 23% abandonment
Motor load - Too many clicks
Cognitive load - Confusing layouts
Memory load - Poor navigation
This guide covers practical fixes like optimizing headers, streamlining checkout flows, and simple tweaks that can dramatically boost conversions - like adding prominent search bars since 43% of visitors search immediately.
AI Launch Codes
2/ "Best investment I have made!"
My vision for AI Launch Codes was to create a resource for ecommerce founders that teaches them how to leverage AI to unlock massive growth, reduce bottlenecks, and break past manpower or budget limitations through AI, automations, and agentic workflows.
So far we've shared over 58 workflows.
Here are some of the most powerful ones
Automated blog writing agentic workflow
Studio-quality 3D renders from a picture shot on your phone
Use Claude to build high-converting funnels
From raw shot to ad-ready in 30 seconds with Nano Banana
Using Claude to control your Meta ads
For those already in - check out the workflows below. Pick one and implement it this week.
For those thinking about joining - this is what you're missing. Real systems that help brands rapidly scale their business.
Meta Ads
3/ How AG1’s ad creatives guides Meta on their audience
Ad platforms have changed the rules.
In the past, ads won through precise targeting — demographics, interests, behaviors. But thanks to iOS 14.5 and AI-driven delivery, platforms now lean almost entirely on your creative to decide who sees your ad.
Creative is the new targeting.
Let me show you this in action with AG1's ads:
Persona 1: The Tennis Player
Visual: Athletic woman on tennis court in sporty outfit
Audio: "As someone who trains outdoors in the sun" + "As a former pro tennis player"
Signal to Meta: Find athletic women, outdoor fitness enthusiasts, performance-focused people.
Example 2: The Gym Friend
Visual: Young woman on treadmill in modern gym
Audio: "You know that one friend who reads every label" + "she's the healthy one in our group, super into gut health"
Signal to Meta: Find health-conscious young women, ingredient-focused consumers, gut health interested
Example 3: The Frequent Traveler
Visual: Woman in bikini at beach/vacation setting
Audio: "We travel a lot" + talks about schedule changes and digestive issues
Signal to Meta: Find frequent travelers, people with inconsistent schedules, digestive health concerns
Example 4: The Morning Routine Guy
Visual: Casual man in home kitchen setting
Audio: "My secret weapon is AG1" + focus on "my immune system and my skin"
Signal to Meta: Find health-conscious men, morning routine people, skin/immune health focused
See the pattern? Same product, same offer, but each creative is essentially saying "Hey Meta, find me people like THIS person who care about THESE specific benefits."
But here's the genius part - these ads serve two purposes:
Send targeting signals to Meta - The algorithm reads these creative elements to find similar audiences
Make the ad feel personal to each viewer - When a tennis player sees "As a former pro tennis player," they think "That's literally me!" and are way more likely to click
Each ad directly calls out a specific type of person, making them feel seen and understood. It's not generic health messaging - it's "This is made for someone exactly like you."
Social Signals
4/ FB ads are a mess this week
Are you noticing a dip in your ad performance?
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