Affiliate marketing can be your most profitable acquisition channel. You literally set your own ROAS. A 10% commission is a 10x ROAS. No other channel gives you that.
But most affiliate programs completely fail.
Here's why.
Say 5 influencers post about your product. Only one gets the credit.
Whoever's coupon code was used at checkout. You have no idea which of the other 4 actually convinced the customer to buy. And those 4, who put in the real work, see zero commission and eventually drop out of your program.
You end up rewarding the wrong behavior and losing the people who were actually driving sales.
Yash Chavan has seen this play out across 500+ brands. Affiliate marketing isn't broken. Most brands just measure it wrong and reward the wrong behaviors.
In this podcast, Yash breaks down:
Why affiliate marketing has a “truth problem” due to last-click attribution
How under-crediting and over-crediting affiliates leads to poor decisions
The hidden impact of influencers that never shows up in your dashboard
How to structure commissions and discounts without killing your margins
Why exclusive incentives are critical to driving conversions
Yash also talks about the tool he built that helps tackle this broken system.
He built Saathi to track how influence actually works, not just the final click.
It’s cookieless, has multi-touch tracking, better fraud detection, and a smoother experience for creators.
If you’re looking to build a profitable acquisition channel, this episode shows how fixing attribution, incentives, and onboarding can turn affiliates into one of your highest ROI growth levers.
IMPORTANT:
SATHI is officially live.
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