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Is your product information correct?
Infinite scroll is quietly hurting you
Sort your reviews by problem, not stars
What are you actually promising your customer?
Introducing the first Agentic CRM
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Let’s dive into it👇
Website Analysis
Is your product information correct?
Most product pages have a mismatch like this somewhere: SPF 50 in the copy, SPF 30 on the badge.
If shoppers find it confusing, they don't report it. They just go buy from someone else.
Our AI agents catch these mismatches on every product page.
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Conversion
Infinite scroll is quietly hurting you
Picture two versions of the same collection page.
One loads 12 products, then a "next page" button.
The other keeps loading products as you scroll, no button in sight.
Most founders assume the scrolling version wins. It feels more modern, less friction, no clicking required. It's also the one more likely to quietly break your store.
Baymard Institute, the group that runs the most extensive ecommerce UX research available, recommends pagination over infinite scroll for exactly this reason.
Infinite scroll offers barely any conversion lift, often less than a tenth of a percent, and it introduces problems pagination doesn't have.
It breaks constantly in Safari, which handles JavaScript-heavy scroll events poorly.
It makes footers unreachable since the page never stops loading.
It also makes it harder for people to get back to a specific product they scrolled past ten minutes ago, since there's no page number to return to.
Pagination doesn't have any of that risk.
If your store has a large catalog and you're currently running infinite scroll, that's likely costing you more in broken sessions than it's gaining you in convenience.
Action Summary:
Check your current collection pages
Switch to numbered pagination
Test your collection pages specifically in Safari on mobile, where infinite scroll breaks most often
Credit: Ethercycle
Brand Breakdown
Sort your reviews by problem, not stars
We're doing a 100 days of stealing strategies from brands that are already winning.
For day 20, we have Jolie.
Most testimonial sections are one long scroll. Every review says roughly the same thing.
Jolie sorts its testimonials by concern instead.
Hair shedding, frizziness, color retention, dandruff, dry skin, psoriasis, eczema, acne, each one is its own tab.
Click "eczema" and the reviews that show up are all from people who had eczema.
Click "dandruff" and you only see people who dealt with dandruff.
The tabs do something else too. They tell you this problem is common enough to have its own category. If eczema has a whole folder of proof sitting there waiting, you're not alone.
So here's what you should do today: pull your testimonials and sort them by the specific problem each customer had, not by star rating or date posted. Then let visitors filter by their own problem before they read a single review, so the first one they see is the one that was basically written for them.
Copy That Converts
What are you actually promising your customer?
Alex launched a copywriting course back in 2020. If you asked her what she was selling, the easy answer would be "an eight week copywriting course." That's not what she said.
She was selling a path to quitting a nine to five job and building a six figure freelance business in under a year.
Nobody wants a course. They want the version of their life where the course already worked.
This matters because most product pages and ads describe the thing itself: what's included, how many modules, what materials come with it.
An offer works when it has four pieces in place. The problem the customer is dealing with right now. The promise of what becomes possible for them. Proof that it actually happens. And a price that feels worth it given everything above it.
Skip any one of those and the offer falls apart, even if the product itself is great.
Action Summary:
Write down what your product actually includes
Now write down the transformation someone gets from having it, in one sentence
Check your product page or ad copy: is it describing the thing, or the transformation?
Credit: Alex Cattoni
Introducing The First Agentic CRM
Get revenue agents, workflows, and automations across every stage of your motion. Access customer data in real time through Attio's web app, MCP, API, and SDK.
Then Ask Attio anything about your business and get instant answers.
It's the CRM that runs the work behind every win.
Have questions or feedback? You can write to kaushal@dtcdailynews.com