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Good morning!
In today’s newsletter,
Banish bad ads for good
What Search Query Performance Report really tells you about your Amazon keywords
Rebuild influencer relationships before Q1
The Future of Shopping? AI + Actual Humans.
This issue takes 2 minutes to read.
Let’s dive into it👇
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Banish bad ads for good
Your site, your ad choices.
Don’t let intrusive ads ruin the experience for the audience you've worked hard to build.
With Google AdSense, you can ensure only the ads you want appear on your site, making it the strongest and most compelling option.
Don’t just take our word for it. DIY Eule, one of Germany’s largest sewing content creators says, “With Google AdSense, I can customize the placement, amount, and layout of ads on my site.”
Google AdSense gives you full control to customize exactly where you want ads—and where you don't. Use the powerful controls to designate ad-free zones, ensuring a positive user experience.
Amazon
2. What Search Query Performance Report really tells you about your Amazon keywords
When a keyword slows down, the first instinct is to play with bids, shift budgets or rebuild the campaign from scratch.
SQPR shows you the real issue before you waste time & money on any of that.
It breaks a keyword into four steps:
impressions, clicks, add to carts, and purchases.
Your job is to look at where your share drops the hardest compared to the category.
If people barely see you, increase impression share
If they see you but do not click, fix your main image or offer
If they click but do not add to cart, look at price or value prop
If they add to cart but do not buy, the listing is not doing its job
This removes the guessing.
You fix the part that is actually blocking the sale instead of spending another week adjusting things that were never the problem.
Not sure how to find this option on Amazon? Here’s how.
Credit: Arindam Paul – Author, Zero to Scale
Community Center
3. Rebuild influencer relationships before Q1
December is when many creators wrap big campaigns, inboxes slow down, and they actually have time to read a thoughtful message. This is your chance to stand out from brands that only show up with briefs and deadlines.
What to send
Keep it short, specific, and ask for nothing back:
Thank them for creating with you this year
Call out one concrete thing they did well (a format they tried, how fast they delivered, feedback they shared)
Wish them a proper break and say you’d love to work together again next year
Example structure:
Line 1: Thank you
Line 2: Specific praise
Line 3: Warm sign‑off and “talk soon in the new year”
This works as an email, DM, or quick voice note, depending on how you normally talk to them.
Why effort matters as much as results
Not every creator will be a top seller, but some:
Experimented with new angles for you
Posted on time every single round
Gave useful feedback from their audience
Those are the people who become reliable partners over a full year. Acknowledging effort tells them they are more than a dashboard number.
Add a small gesture (if you can)
If budget allows, layer in something small:
A gift card
A product bundle they can use off‑camera
A private discount code just for them
It does not need to be expensive. The signal is “we see you and appreciate you,” not “buy your loyalty.”
What YOU can do today
Make a list of 10–20 BFCM creators you want to keep
Block 1–2 hours to send each a personal, 3‑line message
Add a note in your CRM or sheet that you sent a “no‑ask December touch”
Do this now, and your January outreach stops feeling like a cold pitch and starts feeling like a natural continuation of an ongoing relationship.
#Sponsored
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
Have questions or feedback? You can write to [email protected]