You don’t need to be a traditional eco-business to scale—just ask Roel Schatorjé, the founder of Moyu, a sustainable stone paper company that turns eco-friendly notebooks into a B2B powerhouse.

In this week’s episode of the DTC Daily podcast, Roel shares how leveraging a B2C to B2B strategy and offering customizable, sustainable products helped propel his brand to success with major clients like Nike, McKinsey, and WWF.

🧠 The Growth Driver: B2C to B2C Strategy
Roel’s company grew by:

  • Building a loyal B2C customer base first, then leveraging those consumers to break into B2B sales

  • Offering customizable, eco-friendly notebooks as corporate gifts, appealing to companies’ sustainability initiatives

  • Focusing on easy product customization, fast delivery, and seamless customer communication for business clients

🌱 Branding Sustainability with a Fun Vibe
To stand out in a crowded eco-friendly market, Roel:

  • Reframed sustainability as a love for nature, avoiding the preachiness common in many green brands

  • Positioned his product not just as sustainable but as something that improves customers' lives

  • Focused on making sustainability engaging and fun

Roel’s Advice for Founders
✔Start with a strong, passionate consumer base.
✔ Keep branding fun and customer-focused
✔ Build your B2B growth from consumer demand.
✔ Don’t underestimate the power of corporate gifting.

🎧 Hear the full story behind how Roel turned his eco-friendly notebooks into a B2B powerhouse→ Watch on YouTube
👉 Spotify
👉Amazon

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