You don’t need to be a traditional eco-business to scale—just ask Roel Schatorjé, the founder of Moyu, a sustainable stone paper company that turns eco-friendly notebooks into a B2B powerhouse.
In this week’s episode of the DTC Daily podcast, Roel shares how leveraging a B2C to B2B strategy and offering customizable, sustainable products helped propel his brand to success with major clients like Nike, McKinsey, and WWF.
🧠 The Growth Driver: B2C to B2C Strategy
Roel’s company grew by:
Building a loyal B2C customer base first, then leveraging those consumers to break into B2B sales
Offering customizable, eco-friendly notebooks as corporate gifts, appealing to companies’ sustainability initiatives
Focusing on easy product customization, fast delivery, and seamless customer communication for business clients
🌱 Branding Sustainability with a Fun Vibe
To stand out in a crowded eco-friendly market, Roel:
Reframed sustainability as a love for nature, avoiding the preachiness common in many green brands
Positioned his product not just as sustainable but as something that improves customers' lives
Focused on making sustainability engaging and fun
⏰ Roel’s Advice for Founders
✔Start with a strong, passionate consumer base.
✔ Keep branding fun and customer-focused
✔ Build your B2B growth from consumer demand.
✔ Don’t underestimate the power of corporate gifting.
🎧 Hear the full story behind how Roel turned his eco-friendly notebooks into a B2B powerhouse→ Watch on YouTube
👉 Spotify
👉Amazon
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