You don’t need a year-round business to scale—just ask Ross Novotny, the co-founder of Now Pools, a unique on-demand pool and spa service that provides temporary pool setups in the summer and removes them when the season ends.
In this week’s episode of the DTC Daily podcast, Ross shares how word-of-mouth marketing and a strategic referral system helped fuel the growth of this seasonal business model.
🧠 The Growth Driver: Word of Mouth & Referrals
Now Pools built its success by leveraging word-of-mouth and a strategic referral system. They achieved this by:
Offering discounts to both referrers and new customers
Partnering with momfluencers to authentically showcase the service and connect with the right audience
Sending timely reminders and special offers to encourage positive reviews
🌞 Scaling a Seasonal Business
To combat seasonality, Now Pools introduced:
Spa services: Offering a complementary product that appeals to customers during cooler months, helping maintain year-round engagement.
Annual Oasis Package: Combining pool and spa services into a single package, ensuring consistent revenue by spreading costs and services over a 12-month period.
⏰Ross' Advice for Founders
✔ Get creative with growth strategies.
✔ Systematize word-of-mouth marketing.
✔ Innovate during the off-season.
P.S. For our friends in Phoenix, Arizona, we’ve got a cool deal for you! We know how scorching those summers can be.
So here’s a $50 coupon for your very own pool. Just use the code “DTC Daily”.
Now Pools will take care of the setup, maintenance, and even pick it up when the summer heat waves goodbye.
🎧 Hear the full story behind how Now Pools turned word-of-mouth into a scalable business model→ Watch on YouTube
👉 Spotify
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