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In today’s newsletter
Outrank your competition on Google in 30 days using AI
Grow smarter: Reallocate ad spend, boost ROAS with affiliates
Smart UX tweak that boosts AOV
The secret sauce behind viral brand videos (that don’t break the bank)
DTC Gold for the day
Pakt’s travel duffel breakdown — Running 500+ days without breaking a sweat
Let's dive into it!👇
Let’s be real—traditional SEO is a money pit.
Agencies quote $5–10 K a month, freelancers charge by the word, and page 1 feels like a velvet-roped lounge for the biggest brands.
AI just tore that rope down.
With the right tools and workflows, smaller stores can crank out search-ready content, patch every on-page gap, and leapfrog the giants—no writers hired, no agency invoices.
As part of AI Launch Codes—our series on driving explosive e-commerce growth with AI—we’re hosting a live session that shows you exactly how to make that jump.
May 23 · 12 PM EST · Live with Mike Simmons, founder of Plug In AI (scaled his last brand from $0 → $20 M+).
In one hour you’ll see how to:
Build an SEO command center right inside Shopify
Run a pro-level audit in 15 minutes (and save the $1.5 K you’d pay an agency)
Turn a single AI prompt into a month of winning keywords
Ship 60-second page tweaks that push your products to page 1
BONUS:
3 attendees get their stores optimized live
Everyone walks away with 30 days of Plug In AI free.
Grab your seat now and let Google send you customers on autopilot.
PLUG IN AI is a SEO optimizer that helps your store rank & increase traffic with SEO content generated by ChatGPT
Plug In AI boosts your store’s SEO ranking and increases organic traffic with a one-click SEO-optimized product description and meta-tag generator available in multiple languages.
With this AI SEO optimizer app, you can generate image alt texts powered by AI. It also detects broken 404 links that need fixing, ensuring they contribute positively to your SEO.
Consider it your personal content assistant and SEO booster, helping you create high-quality content with the assistance of ChatGPT.
Check it out…
Ad costs are rising. Clicks aren’t converting like they used to. And ROAS? It’s all over the place.
Here’s the thing: ad spend will always be part of your mix. But it doesn’t have to be your only lever.
Levanta’s Affiliate Shift Calculator helps you model what could happen if you reallocated a portion of your ad budget into affiliate marketing—a channel that only charges when it drives actual results.
It’s not a generic tool. Your scenario is reviewed by an affiliate expert and built around your real inputs.
You’ll get a custom forecast with projected ROAS, revenue lift, and estimated efficiency—delivered
straight to your inbox, fast.
It’s free to try, takes just two minutes to get started, and could shift the way you grow.
Arijan Janeš says custom quantity selectors are slept on, especially for products with multiple flavors or variants.
Instead of 5+ PDPs, combine everything into one with a selector. True Classic and True Sea Moss are doing it, and it’s working.
Our take:
If you’ve got a messy PDP setup, testing this could be a quick AOV bump. So would be worth testing it out.
P.S.: In the comments section, you’ll also find an example shared for True Classic by Arijan.
Why spend $$$ on ads when your own team can turn your brand into a binge-worthy series? From chaotic try-ons to cult-fave characters, this is the EGC playbook everyone’s copying 👀
👇 Comment “Content” and I’ll DM you viral content templates.
🤖 Visa wants AI to shop for you
Visa’s working with OpenAI and Microsoft to let AI agents buy stuff for you. Not just recommendations. Full-on checkout. Pilot programs already rolling.
📉 $800 import loophole is gone
The US just shut down the duty-free exemption on imports under $800 from China and HK. 145% tariffs are hitting now. Temu and Shein already adjusting prices.
This Pakt duffel ad has been running since November 2023 — and it's still live after 500+ days. Why? Because it nails everything a product image ad should: clear benefits, clean design, and mobile-first layout.
Zero confusion. 100% clarity.
From the first glance, you know exactly what this product is, who it’s for, and what makes it special — all without clicking.
Visual hierarchy is flawless.
The product sits center stage. Key features are annotated without clutter. Every label helps guide the eye, not distract.
Instant differentiation.
Words like “made from recycled materials,” “smart features,” and “carry-on friendly” don’t just inform — they position the product as a premium, thoughtful alternative to basic luggage.
Mobile-first thinking.
Large fonts. Padded whitespace. Vertical layout. This is built for scrolling on small screens — no squinting required.
Trust-building by design.
Checkmarks for benefits, premium material callouts, and water resistance all contribute to conversion-driving confidence.
If it’s a product image ad, don’t try to be clever — be clear. Focus on function over fluff.
Use visual annotations to communicate multiple USPs quickly — it reduces copy fatigue and increases clarity.
Design with mobile in mind: Ask yourself, “Would this stop my scroll at 9pm in bed on a cracked iPhone screen?”
Longevity ≠ luck. This ad still runs because it’s built on timeless product truths — not trends.
Have any questions that you need help with?
Ask here - look out for Friday’s issue where Ibrahim will answer them.