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Good morning!
You are probably expecting an AI launch codes post today. We decided to hold it back because we were not a 100% happy with it. We’ll share the improved version tomorrow.
In today’s newsletter,
Build a mobile app with AI for your e-commerce brand
Proven holiday emails you can steal
Use comment CTAs to make Instagram push your posts
Promote exclusive deals and discounts through SMS
This issue takes 3 minutes to read.
Let’s dive into it👇
#AI Tools
1. Build a mobile app with AI for your e-commerce brand
DTC founders, your customers live on their phones. With Dreamflow, you can launch a branded mobile app for loyalty, subscriptions, drops, or VIP access without a big engineering team.
Use AI to sketch screens, then customize visually: product feeds, rewards wallets, push notifications, and checkout links.
Connect Shopify, Stripe, or your database in a few clicks and ship to iOS/Android fast so you can test, learn, and grow.
Holiday Playbook
2. Proven holiday emails you can steal
In this tweet, Matias shares the 5 emails that have generated millions for ecommerce brands.
No guessing. No theory. Just battle-tested campaigns:
– VIP Access
– Post-Sale Thank You
– Secret Santa Sorted
– Last Day To Shop
– Yearly Recap
If you’re planning holiday sends (or want proven templates to test), this is a quick, high-signal read.
Grow without ads
3. Use comment CTAs to make Instagram push your posts
One reel got 35x more comments than another.
Instagram sees lots of comments and thinks "people love this" so it pushes your post harder.
The setup
Create a special discount post.
Only people that comment get the discount code
Add this to your post: "Comment “Code” and we'll DM you the discount code."
Set up ManyChat to:
Auto-DM them the discount code
Many chat Auto-replies to their comment instantly
Here is what you can do today
Pick your next post
Add: "Comment [WORD] for [thing]"
Connect ManyChat (takes 10 minutes)
Post and watch
Retention Recipe
4. Promote exclusive deals and discounts through SMS
Klaviyo’s SMS research shows that 35% of shoppers sign up to get text messages from brands because they want to purchase when there’s a sale. The promise of exclusive deals gives customers a compelling reason to subscribe to your SMS marketing.
“This shows customers that you recognize them as VIPs. You’re acknowledging their loyalty by offering more through the SMS program than you are through email alone,” Mazola, SMS Specialist at Klaviyo, explains. “It also increases brand loyalty.”
Marine Layer sent one VIP-only flash sale text and generated $80K in 24 hours.
The key: Make it truly exclusive. VIPs get early access (24-48 hours before everyone else) or VIP-only pricing.
Source: Klaviyo
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Have questions or feedback? You can write to [email protected]