You don’t need millions of followers or sky-high revenue to land on Target shelves. Just ask the sister duo behind SadieB Personal Care, who launched in 2022 and built a national retail brand fueled by mentorship, community, and bold risk-taking.
In this week’s episode of the DTC Daily podcast, co-founder Sadie Bowler shares how they broke into retail and the challenges of staying on shelves.
For SadieB, growth didn’t come from ads or virality—it came from mentorship.
Here’s how they made it happen:
Built a board from their personal network—neighbors, friends, and local founders
Gained early validation and product feedback from social impact leaders
Transformed authentic relationships into strategic growth opportunities
They weren’t trying to be the loudest on TikTok. Instead, they focused on:
Sharing their founder moments and girl-led journey
Highlighting salon-grade formulas at Target prices
Partnering with relevant brands like e.l.f. and GIMME Beauty
✔ Refine your story and make it real
✔ Network relentlessly as it’ll open unexpected doors.
✔ Stay hands-on
🎧 Hear the full story behind how SadieB built a national brand from the ground up. → Watch on YouTube
👉 Spotify
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