You don’t need millions of followers or sky-high revenue to land on Target shelves. Just ask the sister duo behind SadieB Personal Care, who launched in 2022 and built a national retail brand fueled by mentorship, community, and bold risk-taking.
In this week’s episode of the DTC Daily podcast, co-founder Sadie Bowler shares how they broke into retail and the challenges of staying on shelves.
🧠 The Growth Driver: Mentorship & Networking
For SadieB, growth didn’t come from ads or virality—it came from mentorship.
Here’s how they made it happen:
Built a board from their personal network—neighbors, friends, and local founders
Gained early validation and product feedback from social impact leaders
Transformed authentic relationships into strategic growth opportunities
📦 Social Strategy
They weren’t trying to be the loudest on TikTok. Instead, they focused on:
Sharing their founder moments and girl-led journey
Highlighting salon-grade formulas at Target prices
Partnering with relevant brands like e.l.f. and GIMME Beauty
🧠 Sadie’s advice for founders
✔ Refine your story and make it real
✔ Network relentlessly as it’ll open unexpected doors.
✔ Stay hands-on
🎧 Hear the full story behind how SadieB built a national brand from the ground up. → Watch on YouTube
👉 Spotify
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