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In today’s newsletter,
The GTM playbook behind Warmly's acquisition
Show the product, not just the packaging
A fake buy button can save your launch
Introducing the first agentic CRM
AI Launch Codes: Start Building Your BFCM AI Visibility Plan Now
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
The GTM Playbook Behind Warmly's Acquisition
Warmly ran pipeline, outreach, and lead scoring on autopilot for hundreds of startups — before a single sales hire.
HubSpot acquired them for it. Now the cofounders are walking you through the exact system, live, before they disappear into product. Join the Builder Session on August 12.
Leave with an agentic GTM stack you can replicate this week. Plus HubSpot Credits when you join HubSpot for Startups.
Brand Breakdown
Show the product, not just the packaging
No guessing what's in the bag. They show you before you buy it.
We're doing a 100 days of stealing strategies from brands that are already winning.
For day 9, we have Pet Lab Co.
On their product photos, they don't just show the packet.
They show the actual powder or chew sample sitting right next to it, so you can see the color, texture, and size before it ever ships to you.
Because when you're feeding something to your pet, "trust the label" isn't enough.
Seeing the actual product removes the one hesitation that stops a purchase.
Here's what you should do today: if your product looks different from what a photo of the packaging alone can show, shoot the product itself next to its container.
Let people see exactly what shows up at their door.
Product Launch
A fake buy button can save your launch
Before touching a factory or spending on inventory, Lumos put up a landing page with real product photos and a price and buy now button at the bottom.
When people clicked on it, they landed on a "coming soon, leave your email" page.
Lumos tracked the clicks as a signal of real demand before committing to production..
This works before you have a product too.
If you're testing a new SKU, a bundle, or a new market, you don't need the inventory sitting in a warehouse to find out if anyone wants it. You need a page that looks real and a way to count who clicked buy.
Action Summary:
Build a landing page for the product idea with real photos and pricing
Set the buy now button to lead to an email capture page instead of checkout
Track clicks on the button for at least a week before deciding to build
Credit: Shopify Masters
Introducing The First Agentic CRM
Get revenue agents, workflows, and automations across every stage of your motion. Access customer data in real time through Attio's web app, MCP, API, and SDK.
Then Ask Attio anything about your business and get instant answers.
It's the CRM that runs the work behind every win.
Start Building Your BFCM AI Visibility Plan Now
BFCM is about 16 weeks away.
More shoppers are starting product discovery inside ChatGPT, Perplexity, and Google AI.
They ask:
What is the best skincare gift for sensitive skin?
Which running shoes are best for wide feet?
Is
[brand]better than[competitor]?Which brands have the best BFCM deals?
AI assistants turn those questions into a shortlist of brands to consider.
If your brand is missing, you are losing qualified traffic from shoppers already deciding what to buy.
Showing up takes time. Product information must be corrected. Useful answers must be published. Credible third-party mentions must be earned and discovered.
That is why you need to act now.
Start today with one action:
Run your BFCM AI visibility baseline
Test 20 real shopper questions across the major AI assistants.
Record where your brand appears, which competitors win, what information is wrong, and which sources the answers cite.
The result is a prioritized list of the visibility gaps to fix before BFCM.
Here is the exact audit workflow, master prompt, and 16-week action plan.
Run the 60-Minute BFCM AI Visibility Audit
Open Claude or ChatGPT with web search enabled.
Paste this prompt and replace the three bracketed fields.
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