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In today’s newsletter 

• Why You Should Ditch 'Website Engagers' at $500 daily spends?

• 2x conversions by pre-testing your ads? Yes, it's possible!

• Cash Flow is King: Actionable Strategies to Scale Your Ecommerce Business

• Want to see how AG1 built a $1.2B funnel?

• Increase your DTC margin 4-15% with coupon protection

  Let's dive into it!👇

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• Paid Ads - Talk to Sai

• Growing on Social Media - Talk to Hana

Why You Should Ditch 'Website Engagers' at $500 daily spends?

Most e-commerce founders set up one generic retargeting audience — “Anyone who visited the website.”

But here’s the problem: That includes everyone.

• People who bounced in 2 seconds.

• People who landed on your page by mistake.

• People who scrolled your homepage while half-asleep at 1 AM.

At $10K–$15K/month in spend, you can’t afford that kind of leakage.

You need a warm audience, not window shoppers.

Here’s what to do instead:

✅ Segment by meaningful actions.

• Viewed product page

• Added to cart

• Reached checkout

These users showed buying intent. That’s who your limited retargeting budget should chase.

❌ Avoid broad audiences like:

• Website visitors

• 95% video viewers (unless highly qualified)

• Page engagers (without deeper actions)

It’s not about how many people saw your website. It’s about how many considered buying.

This one change can cut your retargeting CPMs, reduce wasted impressions, and improve ROAS — all without increasing spend.

• Tighter targeting.

• Cleaner data.

• Better results.

That’s how laser focused your budget has to be at this point.

2x conversions by pre-testing your ads? Yes, it's possible!

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Get Your Neurons Demo

Cash Flow is King: Actionable Strategies to Scale Your Ecommerce Business

Managing cash flow is the most important cornerstone of scaling an ecommerce business. I came across this article titled "Actionable Cash Flow Management Strategies" that delves into smart and practical techniques to keep your cash flow healthy—even as your business grows.

The article lays out several key strategies, including:

• Regular Forecasting: Stay ahead by predicting cash surpluses and shortages, so you’re always prepared for any financial twists and turns.

• Streamlined Collections: Find practical ways to accelerate receivables and optimize payment cycles, ensuring you have the liquidity you need when you need it.

• Cost Control and Efficiency: Learn how to manage expenses smartly, striking the perfect balance between reinvesting in growth and maintaining financial stability.

If you’re looking to power up your ecommerce business with sound financial practices, this read could be a game-changer.

Continue reading...

Want to see how AG1 built a $1.2B funnel?

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.