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In today’s newsletter

• The 2-Fold Conversion System 2.0 - Why most product pages fail (and how to avoid it)

• Tariffs tying up cash? Here’s the fix.

• Weekly retention checklist: improving 1% at a time

• Hiring IT becoming a headache?

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The 2-Fold Conversion System 2.0 - Why most product pages fail (and how to avoid it)

Last August we released a little playbook called The 2-Fold Conversion System.

Early adopters who applied it saw their product-page conversion rates jump from < 1 % to 3-5 %—without redesigning a whole theme or paying $5000 a month to a CRO agency.

Now we’re opening the door to Version 2.0, and I want you to know exactly why it matters—especially if you’ve never heard of the system.

The Core Problem

80 % of e-commerce traffic is mobile, and shoppers decide in 10 seconds whether to stay or leave ​.
Those first two swipe-lengths—Fold 1 (what they see on landing) and Fold 2 (where the Add-to-Cart lives)—make or break the sale.

Most stores rely on pretty Shopify themes that:

• Look great but bury the real buying triggers.

• Load heavy hero images that choke page speed.

• Push the CTA or reviews below Fold 2—where 60 % of visitors never scroll ​.

And here’s the kicker: fixing these issues isn’t trivial.

Most founders don’t even know where to start—because you have to diagnose exactly where the friction lives, craft copy + creative that solves it, and then design a clean test to prove the fix—before you touch your live store.

Now you could hire a CRO agency—if you’ve got $5K -10K per month to spare

What is the 2-Fold Conversion System?

A step-by-step framework that fixes only those two crucial folds:

1. Craft the Right Message — surface the benefits, objections and persuasion triggers that actually sell your product.

2. Build a High-Impact Layout — arrange images, bullets, price and CTA so they work on a phone, not just desktop.

3. Test & Iterate — one change at a time, so every tweak is a measurable win.

What’s New in 2.0? - AI Handles the Heavy Lifting
And No, It’s Not Just Another Prompt Library

It comes with 3 powerful AI engines:

1. Conversion MRI – A vision model trained on hundreds of winning product pages instantly scans your screenshot and pinpoints the speed, layout, and trust gaps draining sales—flagging every friction point in minutes.

2. Persuasion Pro – A custom GPT fine-tuned on thousands of words of proven DTC copy and conversion frameworks spots missing persuasion triggers in your headline or bullets, then drafts five on-brand variants ready for A/B testing.

3. AutoTest Pilot – A guided workflow that helps you set up clean single-variable A/B tests, crunches the numbers, and delivers a plain-English report on which version won and what to tweak next—no spreadsheets, no stats headaches.

Same three-step framework—Diagnose → Craft → Iterate—but now the robots do the grunt work so you can focus on shipping the wins.

Want Early Access?

We’re putting the finishing touches on 2-Fold Conversion System 2.0 right now.
If you’d like to be first in line for the walkthrough (and get a peek at the AI tools), click below to register your interest—no commitment, no payment.

Thanks for being part of the journey,
Kaushal Pratap

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Weekly retention checklist: improving 1% at a time

Here’s your get-it-done retention checklist for this week. You don’t need to do everything on here, but I highly recommend checking off as many as possible.

EMAIL

[ ] Review top 3 converting flows. Anything look outdated or misaligned with current promos? Update it.

[ ] Pull last 7 days of campaign sends. Are openers clicking? Are clickers converting? Analyze it.

[ ] Check your segment exclusions. Are you still hitting the “unengaged” crowd with every blast? If so, STOP. It hurts your deliverability rate.

[ ] A/B test one campaign CTA or subject line that you’re going to be sending this week.

SMS

[ ] Fire off one non-discount text this week. Reminder, story, tip. Something value-led.

[ ] Check SMS replies. Anything worth turning into a UGC moment or email angle?

[ ] Crosscheck your SMS opt-in vs email openers. Can you drive SMS opt-ins with a simple 1-click flow?

LOYALTY / REPEAT PURCHASE

[ ] Identify top 3 repeat SKUs. Have you promoted them recently in flows or campaigns?

[ ] Build a “buy again” segment of past customers from 30–90 days ago. Send them a tailored bounceback.

[ ] Check your referral flow. Is it live? Is the offer actually compelling?

POPUPS / ACQUISITION

[ ] Re-read your current popup copy. Does it clearly frame what the customer gets?

[ ] Review post-signup welcome flow. Is the transition from first popup → first email smooth?

[ ] If you are not A/B testing your current pop-up, make it one of the priorities this week.

BRAND TRUST & EXPERIENCE

[ ] Check your shipping notification emails. Are they useful, or just boring auto-text? Wonderment does a great job with this.

[ ] Review your 3 most recent customer support tickets. Could they be turned into proactive flows?

[ ] Scan your PDPs. Is there a trust building review or quote you could plug into an email?

Share it with your team. And don’t let this stuff sit on the backlog.

Alright folks, that’s it for today!

-Ibrahim

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.