You don’t need a viral product to hit 7 figures—just ask Sarah Vilenskiy, founder of Blossom, a clean hydration brand for dry, reactive skin.
In this week’s episode of DTC Daily, she shares how Meta ads, smart funnels, and retail expansion fueled her growth.
🎯 The Growth Driver: Meta Ads + Full Funnel Execution
Sarah’s brand scaled by:
• Pivoting from eczema to dry skin—a niche she personally relates to and can speak to authentically
• Using raw, UGC-style Meta ads that still convert years later
• Building a strong email and SMS strategy that lifted LTV
🔁 From Viral FOMO to Lasting Value
To build long-term trust in a saturated market, Blossom:
• Focused on evergreen hydration, not short-term trends or TikTok virality
• Used performance data daily via a detailed dashboard
• Reinforced Meta with SEO, affiliates, Amazon, and retail
🚨 Sarah’s Advice for Founders
✔ Validate product-market fit early—survey constantly
✔ Don’t assume what worked before will keep working
✔ Expand channels, but make sure each one supports the others
🎧 Hear how Sarah scaled Blossom from scratch →Watch on YouTube
👉 Spotify
👉 Amazon
💬 Sponsored by SARAL – the tool helping DTC brands scale influencer marketing smarter, not harder.
Book a personalized demo here