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In today’s newsletter,
If AI can't find your product, it can't sell it
The missing button that's quietly breaking your mobile search
Stop hiding your best proof at the bottom of the page
Why one product beat five product lines
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AI Visibility
If AI can't find your product, it can't sell it
When a shopper asks AI for a recommendation, one brand gets named first, and it’s usually not the one with the best product, just the clearest data.
Glara shows who AI picks in your category, and why.
Optimization
The missing button that's quietly breaking your mobile search
A user searches for restaurants on Uber Eats' mobile site. She types her query, then pauses. There's no visible way to submit it.
She eventually figures out she has to hit "Return" on her keyboard, but not before losing time and getting frustrated over something that should have taken a second.
That gap exists on more mobile sites than you'd think.
Baymard Institute found that 27% of mobile ecommerce sites don't provide a submit button next to the search field.
Their testing showed that when shoppers search for products, many don't look at their keyboard first. They look at the page itself, expecting a button that says "search" or "go." If it isn't there, they either hunt for it or give up.
Sites like IKEA and Home Depot avoid this by placing a clear submit button directly next to the search field.
IKEA
Home Depot
Having a search “submit” button aligns with users’ expectations and, therefore, streamlines the search process.
Action Summary:
Open your site on a phone and try searching without touching the keyboard's search key
If there's no visible submit button next to the search field, add one
Make sure the button is placed directly beside the field, not tucked into a menu
Credit: Baymard Institute
Brand Breakdown
Stop hiding your best proof at the bottom of the page
We're doing a 100 days of stealing strategies from brands that are already winning.
For day 23, we have Solawave.
Most brands treat before and after photos like supporting evidence, something you scroll down to find.
Solawave doesn't wait. Its homepage hero section for its LED mask sits right above real customer transformation photos, and it dedicates a whole "Before & Afters" page linked directly at the top.
That works because for a product like this, the proof is the pitch.
A customer isn't wondering if the brand is trustworthy. They're wondering if the product will actually change their skin.
Photos answer that faster than any amount of copy about collagen or FDA clearance.
So here's what you should do today: if your product's biggest selling point is something visual, whether that's a transformation, a result, or a before and after, stop treating it as supporting evidence and put it at the top of your landing page instead of the bottom.
Brand strategy
Why one product beat five product lines
Birdy Grey sells bridesmaid dresses, groomsmen accessories, shoes, jewelry, robes, PJs.
A full wedding party catalog now.
For the first three years, it sold exactly one thing: bridesmaid dresses.
Grace Lee got that advice early and stuck to it: focus on your core product, get famous for it, then expand.
Once the dresses had real traction, she started testing new categories, watching what worked, and scaling the ones that did.
Getting-ready wear (robes and pajamas) turned into one of the biggest categories in the business, but only after the core product proved itself first.
The instinct to add categories early feels like growth. More products, more reasons to buy, more average order value.
But it also splits your attention and your marketing budget across things you haven't proven yet.
Action Summary:
Name your current core product.
List every category or SKU you've added in the last year that isn't that
For each one, check if it was added because customers were asking for it, or because it felt like the obvious next move
Pick one non-core category to pause or deprioritize this quarter
Credit: Shopify Masters
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
Have questions or feedback? You can write to kaushal@dtcdailynews.com