🧠 The Secret to Ads That Stay in Your Customer’s Mind

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Welcome to Day-3, read my previous posts

Day-1: Extracting Insights from Reviews – The Right Way

Day-2: Competitor Research – Steal What Works, Avoid What Fails

Most ads try to say too much. They list features, benefits, social proof—everything at once. And what happens?

The message gets lost.

The best-performing ads drill down to ONE unforgettable idea—the thing that sticks in your customer’s mind long after they scroll past.

So here’s how you find your one thing—the message that makes your brand impossible to ignore.

1. Ask Yourself: What’s the Core Truth About Your Product?

Every great ad is built around a simple but undeniable truth.

📌 Examples:

Find your one truth—this is your ad’s foundation.

2. Look at Your Reviews & Find Patterns

Your customers already know what makes you stand out—you just have to listen.

Dig into:

📌 Tip: In the same chat that you have conducted research on day-1, ask GPT,

“Conduct Keyword Frequency analysis & share a table with keywords/phrases/terms along with their frequency.”

The most repeated phrase in those reviews? That’s your one thing.

3. Test It in One Clear Sentence

The biggest mistake brands make? Overcomplicating their messaging.

Your one thing should be short, sharp, and instantly clear.

Try this framework:
"Most [category] products ________. But we _______."

📌 Examples:

4. Make Sure It’s Memorable

Your “one thing” should be so strong that even if someone forgets your brand name, they still remember your message.

📌 How to Test It:

If it does all three—you’ve nailed it.

What do brands like Magic Spoon, Unilever, and Farmacy all have in common? They’re using Stack Influence to get to the #1 page positioning on Amazon and increase their monthly revenue. With Stack Influence, you can improve your Amazon search positioning while also:

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Graza’s secret sauce? 12-generation marketing that hooks Millennials & Gen Z. From meme-worthy content to unhinged TikTok trends, they’ve cracked the code on viral engagement. 

This is what we love about ads - you don’t really know for sure if an you created would perform well, and yet, you could be just 1 ad away from reaching thousands of potential customers at a budget that you intend to spend on.

This is a great example shared by Aazar, and if you’d like to take inspiration from this ad, we would recommend creating 8-10 variations of this and go aggressive on testing.

Sensory marketing is taking over, and brands are tapping into sight, touch, and even taste to create a deeper emotional connection with consumers.

It’s no longer just about what a product does—it’s about how it makes you feel. From food-inspired visuals to ASMR-style campaigns, brands are using sensory-driven strategies to spark desire and engagement.

Here are three brands absolutely nailing it right now:

1. Jacquemus – Making Fashion Delicious

Jacquemus doesn’t just drop collections; they serve up full-course meals of aesthetic perfection. Their recent campaigns blur the lines between food and fashion (buttery earrings styled as croissants, anyone?). Every visual makes you feel like you’re indulging in something luxurious—even if you’re just scrolling.

2. Rhode – The Glossy Glow That Makes You Want More

Hailey Bieber’s Rhode isn’t just skincare; it’s a mood. The ultra-dewy textures, dreamy packaging, and product names like Cinnamon roll peptide tint make you feel like you can taste the hydration. It’s not just about looking good—it’s about craving that fresh, glazed glow.

3. Summer Fridays – Turning Skincare Into a Vacation

One swipe and you're on top of a mountain. Summer Fridays masters that soft, cloud-like aesthetic, making every product feel like a moment of self-care you need. Their visuals? Extra, real, and so satisfying.

Why It Works ✨

Sensory marketing is all about sparking desire before you even touch a product. By tapping into emotions, textures, and even nostalgia, brands make us feel connected and let’s be honest, it works.

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👉Google offers QR codes to get reviews from customers

Google now provides businesses with QR codes to make it easier for customers to leave reviews, streamlining the feedback process. This can boost credibility, improve local SEO, and attract more customers. If you rely on online reviews, leveraging this feature can enhance trust and visibility.

👉Ikea integrates Taskrabbit booking service into checkout

IKEA is making it easier for customers to book TaskRabbit furniture assembly services directly at checkout, streamlining the process. This move aims to enhance convenience, reduce friction, and improve the overall customer experience. For retailers, it’s a lesson in integrating services seamlessly to drive sales and customer satisfaction. 

👉Adapt to Survive, Says eCommerceFuel Founder

EcommerceFuel’s founder emphasizes that small eCommerce brands must adapt to rising ad costs, AI-driven competition, and shifting consumer behaviors to survive. Success now depends on strong branding, unique products, and direct customer relationships rather than just paid ads. If you're in eCommerce, staying agile and focusing on differentiation is key to long-term growth.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.