Charles Chakkalo, an operator-first Amazon entrepreneur, shares how he built a logistics-heavy, profitable Amazon business selling private-label and niche products.
🎯 Why Amazon Matters
“Your customers will probably or almost certainly look for that brand on Amazon, no matter where your price point is.”
Registering your brand protects intellectual property and captures traffic that might otherwise go to competitors.
Selling on Amazon boosts your direct sales too: “There’s just more recognition that these platforms see when you’re on multiple places at once.”
🔁 Launching & Optimizing Listings
Start on your own site, then add Amazon once fulfillment processes are set.
Optimize listings with high-volume, low-competition keywords, customer frustrations, and clear benefits.
Use story-driven visuals: “People don’t read these days. People swipe at pictures and scan the text within pictures.”
💡 Traffic & Customer Ownership
Drive external traffic to Amazon to retain data.
Funnel abandoned checkouts to Amazon to reduce referral fees.
Start with auto campaigns, then optimize manually or via automation tools like Quartile.
🚨 Charles’ Advice for Brands
✔ Optimize listings for both search engines and AI-driven answer engines.
✔ Use external traffic to Amazon to own your customers and data.
✔ Leverage automation tools for ads and fulfillment to save time and scale efficiently.
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