This Shoe Ad Has Been Crushing It for 1000+ Days

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In today’s newsletter

• Being out of stock is the biggest profit killer ecommerce brands ignore - until it’s too late.

• The shoe ad that survived 1000 days (and a brick to the foot)

• Meta just made whitelisting better

• How Ulta flipped the influencer playbook—and won big!

• DTC Gold for the day

Let's dive into it!👇

Being out of stock is the biggest profit killer ecommerce brands ignore - until it’s too late.

• Lost sales (obvious)

• Higher costs per unit (hidden)

• Operational chaos (painful)

• Angry customers (long-term damage)

Portless fixes this.

Your inventory is available for sale the moment it’s made - shipping to over 55 countries. No guesswork. Always in stock. 

The shoe ad that survived 1000 days (and a brick to the foot)

This ad has been running since June 27, 2022 — that’s over 1050 days.
And all it shows is a shoe being crushed with a brick, hit with a hammer, rolled over by a car… and walking away without a scratch.

The product?
A casual work shoe made from flexible, lightweight material — but positioned as almost indestructible.

🎯 What’s Working

1. The Violence Scroll-Stopper
The first 3 seconds show a full brick slammed onto a foot — that’s a pattern interrupt if there ever was one. You pause, you stare, and you ask: “What kind of shoe is this?”

2. Demonstration > Explanation
No fluff. No actor. No VO. Just raw proof.
It’s not saying the shoe is tough — it’s showing you it can survive impact, nails, sparks, cars, and bricks.

3. Opposite Energy in Copy
The ad text talks about the shoe’s elegance and comfort after work.
The contrast between the violent visuals and soft promise makes it more memorable.

4. Built for Global Scale
No language, no voice, no dependency on subtitles.
This runs just as well in India as it does in Germany.

5. 1050+ Days of Performance
This isn’t a test ad. It’s a proven evergreen.
It still runs today, and likely drives consistent low-CAC purchases

💡 What You Can Steal

• A demo is better than a feature list. If you can prove it in 5 seconds, don’t explain it in 20.

• Don’t fear going “too raw” — gritty, real footage can beat polished UGC.

• Use contrast: brutal visuals + gentle messaging is memorable.

• No script? No problem. Soundless autoplay needs strong visual metaphors.

Meta just made whitelisting better

You can now choose to show only the brand’s name in the ad header without the creator’s.

That means you can finally run classic-style whitelisting again inside Meta’s branded content tools. No more “both names”, which can look cluttered.

And maybe you want to test it only with the brand name. Maybe both. That’s up to you. Best part is, you now have a choice. A small update that’ll make a big difference for brands running influencer-powered paid.

👉 Check out the full discussion on X

How Ulta flipped the influencer playbook—and won big!

dtcdaily.news

1,599 followers

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No influencers? No problem. Ulta turned regular customers into the main characters—and built a viral beauty event without paying a cent in influencer fees.

Festival vibes, real community, and press that came for free.

DTC Gold for Today

1. Postscript offers $2.5M relief to DTC brands hit by tariffs

Postscript, an SMS marketing platform for Shopify merchants, is providing $2.5 million in support to help small and midsize DTC brands manage rising import costs due to new tariffs. The relief includes waived carrier fees, free access to AI tools, and cashback offers, aiming to ease financial pressures and maintain customer loyalty.

Read more

2. Wuffes named Best Dog Care Brand of 2025

Pet wellness company Wuffes has been recognized as the Best Dog Care Brand of 2025 by Expert Consumers. The accolade highlights Wuffes' data-driven approach and commitment to scientific integrity, setting a new standard in the pet wellness industry.

Read more.

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