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Good morning!
Some of you messaged me yesterday saying the Cuttable link wasn’t working, so I’m sharing it again.I’d strongly recommend signing up for their special 2-week free trial.
They’ve made ad creation ridiculously simple for ecommerce teams. Connect your Shopify store, and it automatically pulls your product info and generates ads for you.
In today’s newsletter
How to turn Shopify products into Meta ads
Training and onboarding an AI senior copy writer
Are you measuring Contribution Margin Per Customer?
Simple playbook for Q5 by Nick Theriot
Build a mobile app with AI for your e-commerce brand
AI Launch Codes (For Premium Users Only):
Step-by-step workflow on how to hire and train your AI senior copy writer
This issue takes 3 minutes to read.
Let’s dive into it👇
Marketing Tool
1. How to turn Shopify products into Meta ads
Meta now rewards volume and variety.
Most brands are still struggling to produce enough creative to keep up.
Why brands use Cuttable:
Turns one brief into multiple ad ideas
Converts existing product images and videos into Meta-ready ads
Automatically resizes, animates, and formats creative
Publishes directly to Meta and shows what’s working
Your secret weapon?
Cuttable
If you are a marketing team spending big on Meta, this replaces hours of manual work and agency fees.
AI Launch Codes
2. Training and onboarding an AI copywriting employee
Everyone is using AI to write copy now. And you can spot it instantly.
Blogs are starting to read the same, ads are starting to sound the same, and every bold promise somehow ends up being described as "game-changing" or begins with "In today's digital landscape."
The problem with AI copy
It doesn’t sound human
It doesn’t sound like your brand
The model lacks domain depth for the task
Results change every time a new chat is opened
This isn’t a prompting issue, but is a system issue.
If you want copy that’s consistent, on-brand, and actually sounds human, you have to stop treating AI like a chat assistant and start treating it like a hire.
What you’ll be able to do with this senior copywriting employee
Use it to write copy across different needs and contexts
Train and hire specialist copywriters for specific tasks, such as Ads, LPs, Emails, PDPs, Scripts, Product Descriptions, etc.
Regardless of the task, the training and hiring process stays the same. And once you know how to train a senior copywriting employee, you’ll know how to spin out specialists for any writing need inside the organization.
This works best when it’s fed inputs from the creative specialist employee you hired and trained in the first edition.
But it still works even if Employee #1 doesn’t exist yet.
Why an employee works better than a chat
A chat resets every time.
This employee:
Sounds consistent and on-brand every single time
Same voice. Same standards. No drift between outputs.Actually sounds human
No words like game-changing, in the realm of, in today’s landscape.Specialized by task, not one-size-fits-all
When it writes a social post, it knows the hook has to stop the scroll.
When it writes a landing page, it switches to persuasion, sequencing, and objection handling.
When it writes an ad, it thinks in formats, constraints, and testable angles.
A chat can write words. A trained employee knows what the job is and writes for it.
In the paid section, I’ll show exactly how to hire, train, and onboard this copywriting employee, and how to spin out task-specific copywriting employees (ads, emails, PDPs, etc.) using the same foundation.
If you want this employee working for your brand today with $0 salary package, upgrade to AI Launch Codes for just $17/Month.
North Star
3. Are you measuring Contribution Margin Per Customer?
Contribution margin per customer does one important job: It forces every department to judge growth the same way.
Marketing teams can’t hide behind ROAS
Ops can’t ignore shipping and returns
Retention can’t rely on engagement charts
Because this metric includes what actually hits the business: product cost, shipping, discounts, payment fees, refunds, and support.
Every decision runs through one question: Does this increase contribution margin per customer?
If yes, scale it.
If no, fix it or cap it.
What to do after reading this:
Pull last month’s first-time customers.
For that cohort, calculate:
Revenue-(product cost)-(shipping cost) -(discounts)-(payment fees)-(refunds)
And then divide by the number of customers. That’s your contribution margin per customer. Now split this cohort by acquisition channel.
You’ll see something like:
one channel driving volume but killing margin
one channel with fewer customers but far healthier contribution
That’s the decision this metric tells you: what to scale, what to cap, and what to fix before spending more.
-Ibrahim
No-Code AI Tool
5. Build a mobile app with AI for your e-commerce brand
DTC founders, your customers live on their phones. With Dreamflow, you can launch a branded mobile app for loyalty, subscriptions, drops, or VIP access without a big engineering team.
Use AI to sketch screens, then customize visually: product feeds, rewards wallets, push notifications, and checkout links.
Connect Shopify, Stripe, or your database in a few clicks and ship to iOS/Android fast so you can test, learn, and grow.
Hire and train your AI Senior Copy Writer
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