Wednesday, April 9

Author

Crys A.
April 09, 2025

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In today’s newsletter 

  • They bought. Now what? 3 post-purchase emails that keep customers coming back

  • Learn and Network at the 2025 CommerceNext Growth Show on June 24-26 in NYC.

  • Help Us Build Our Next Product – You Decide What Drops First

  • The #1 AI Meeting Assistant

    Let's dive into it!👇

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They bought. Now what? 3 post-purchase emails that keep customers coming back

Once someone buys, a lot of the brands make the mistake of going quiet. Especially new brands. But post-purchase is the perfect time to build trust and add value. And it’s one of the 5 flows I think is an absolute must have for brands on ANY phase.

Here’s what worked for a supplement brand:

  1. The why it matters email.

    • Sent 2 hours post-purchase

    • Reminded the customer why they bought.

    • Eg: "You just made a great call, here’s what to expect over the next few weeks”

    • Or a simple thank you email works too, depending on what you sell.

  2. The how-to email.

    • Sent 24 hours later.

    • Gave usage instructions and lifestyle tips.

    • Eg: "Here’s how to get the best results with your daily stack!”

    • Result? 14% increase in product review submissions.

  3. The social proof layer.

    • Sent 5 days after purchase.

    • Highlighted reviews from similar customers.

    • Eg: "You’re not alone—see what others are saying after 7 days”

These 3 emails helped reduce support queries and improved second purchase conversion. The moment after the sale should NOT be treated as a downtime. It’s your best shot to stay on top of their minds because after A LOT OF WORK, you have finally convinced this customer to buy from you. Make use of it.

These 3 emails of course barely touch the surface of post-purchase flows. There’s so much you can do. And that’s exactly why post-purchase series will be the next product I’ll be working on.

Stay tuned.

-Ibrahim

Learn and Network at the 2025 CommerceNext Growth Show on June 24-26 in NYC.

Learn and Network at the 2025 CommerceNext Growth Show on June 24-26 in NYC.

If you want to grow your DTC brand and take your network to the next level, this is an event you can't afford to miss. The 2025 CommerceNext Growth Show is where leaders come to learn, connect and shape the future of retail.

You’ll get front-row access to actionable insights, cutting-edge technologies, networking events and deep-dive sessions designed to help you scale smarter and grow faster.

What can you expect at the Growth Show?

  • Networking with 2,700+ attendees from brands like Target, Tapestry, L’Oréal, Sephora and more

  • Expert insights from 150+ powerhouse speakers from American Eagle, Sam’s Club, Wayfair, Foot Locker and many more

  • 75+ sessions focused on digital marketing, AI, customer acquisition, loyalty, retention, omnichannel strategies & more

  • Hands-on access to the latest ecommerce innovations in the Discovery Lounge

You’ll leave with fresh ideas, meaningful connections and the tools to take your brand to the next level. Planning your next big move? CommerceNext is where your 2025 strategy takes shape.

Plus, take advantage of the most generous travel program in the industry.

Qualified retailers can receive up to $1,200 in travel reimbursement by participating in curated 1:1 sponsor meetings. Spots are limited—apply now to lock in your benefits.

Ready to learn and connect?

Help Us Build Our Next Product – You Decide What Drops First

We’re building something new for eCom founders—but we don’t want to guess what you need.

Pick the ONE you'd actually pay for 👇 in the poll below

1. The Viral Ad Formula
How to create thumb-stopping meme & humor ads that make your product unforgettable and your CAC laughably low

A playbook + swipe file + content calendar that gives you plug-and-play meme ad formats you can post today—even if you’re not funny. Built for founders who don’t have time for brand fluff but want scroll-stopping content that sells.

2. The Founder’s Equation
Find and fix the real reason your store isn’t scaling—before burning another dollar on ads

A decision-making system that shows you exactly what’s broken in your business and what to fix first. You will get clarity, minus the guesswork.

3. AI Launch Codes
Steal the exact prompts, workflows, and use-cases eCom brands use to convert more and acquire faster

A tactical AI playbook built for growth—not fluff. Includes prompt libraries, campaign blueprints, and examples across CRO, retention, and paid ads. Zero fluff. All fire.

Which one would you want first?

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Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.