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What WILD Gets Right With Email

From scent launches to smart follow-ups, a masterclass in clean, clickable, conversion-ready emails.

Author

natasha Barwell
May 05, 2025

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In today’s newsletter

  • What WILD gets right with email (and what you can steal)

  • The most expensive thing you didn’t plan for: Being out of stock

  • Zero conversions. High ROAS. What’s going on here?

  • DTC Gold for the day

  • Ai Launch Codes - Turn Customer Reviews into Meta Ads using AI - Full workflow

    Let's dive into it!👇

Hey Founders,

Over the past few weeks we’ve been chatting with many of you, running quick polls, and seeing the same theme pop up again and again: “AI sounds great—but show me exactly how to plug it into my business without hiring a team of data scientists.”

We took that challenge to heart—and built a solution you can open right inside this newsletter.

Say hello to AI Launch Codes

AI Launch Codes is a new members-only section of DTC Daily. You’ll get three emails a week, each devoted to one practical use of AI that fixes a real e-commerce pain point—think cheaper ad creative, faster product-page tweaks, or lightning-quick customer replies.

Every issue hands you:

  • The real-world problem we’re tackling (e.g., “ad costs creeping up and no fresh hooks”)

  • The specific AI tool + a ready-made prompt that does the heavy lifting

  • A simple, no-code workflow—copy, paste, run, and watch it work

No fluff, no theory—just a shortcut you can drop into the business today.

In today’s issue we are going show how to setup a workflow that automatically takes your 4 and 5 star reviews across platforms and turns it into meta ad copies that sell.

Try it free for 7 days

We’re so sure it’ll pay for itself that we’re giving every reader a 7-day free trial. Dig into a few workflows, see the wins on your own dashboard, and keep it only if it makes you faster or saves you money (one click to cancel if it doesn’t).

You’ll spot the new AI Launch Codes block midway down today’s newsletter—hit the “Upgrade” button right below it to unlock access.

What WILD gets right with email (and what you can steal)

Went through every email WILD sent from Jan 2024 to April 2025.

Here’s what stood out:

  • Product drops feel like actual launches. Each new scent or case gets its moment. Not a one line mention tucked in a newsletter. They send a proper series that builds interest without sounding salesy.

  • Subject lines are clean and clickable. Examples like “Back in stock 👀” or “Introducing: Mint & Aloe Vera”. No overthinking. Just straight-up info that makes you want to open.

  • Emails look like the brand actually cares. Polished layouts. Consistent tone. Even the minimalist ones feel sharp. This stuff builds trust without needing 500 words of copy.

  • Smart use of customer input. They ask what people like and use that to send better follow-ups. Not overly complex. Just intentional.

If your emails feel like a checklist task, WILD is a good reminder of how to do it right.

-Ibrahim

The most expensive thing you didn’t plan for: Being out of stock

The biggest hidden cost on your P&L?

Being out of stock.

It’s a silent profit killer most brands ignore—until it’s too late:

  • Lost sales (obvious)

  • Higher costs per unit (hidden)

  • Operational chaos (painful)

  • Customers shop at competitor instead (long-term damage)

Portless fixes this.


Your inventory is available for sale the moment it’s made—shipping direct from China. No guesswork. Always in stock. 

Zero conversions. High ROAS. What’s going on here?

Jessie Healy asked a solid question:

Is anyone still running traffic objective campaigns on Meta to feed ASC and conversion campaigns?

She’s auditing an account where traffic campaigns bring in zero conversions, but ROAS is sky-high in ASC. It got her thinking. Maybe traffic ads are quietly doing the heavy lifting by warming up the top of the funnel.

Her take:

Traffic might actually be useful again, especially since Meta doesn’t let us limit conversion campaigns to cold audiences anymore.

Our take:

If you’re running conversion-only ads to exhausted ASC audiences, this is worth testing. Just don’t expect instant results. You’ll need 30 to 60 days of clean data to see the ripple effect.

What do you think? Reply and let us know.

DTC Gold for the day

  1. How BlendJet Drove $2.8M via SMS & Achieved 277% YoY Growth

    BlendJet's transition to SMS marketing resulted in a 35.1x ROI, showcasing the power of direct communication channels. Their strategy included timely messages and personalized content, leading to significant revenue growth.

    👉 Read the full case study

  2. Post-Purchase Emails: Examples + Expert Advice

    This guide from Klaviyo dives into what actually makes a great post-purchase email. When to send, what to include, and how to turn one-time buyers into repeat customers.

    👉 Read the guide

AI-generated ad copy from customer reviews - Full workflow

Today’s playbook shows you how to flip every 4- and 5-star review into ad copy that actually sounds like a friend talking.

Here’s what we’ll cover:

  • How to automatically scrape your Amazon reviews (even as new ones come in)

  • How to trigger ChatGPT to summarize & rewrite each one into 3 ad copy styles

  • How to structure outputs into a ready-to-run Google Sheet for your ad team

  • Bonus: How to bulk generate UGC-style hooks from these reviews (for organic + paid)

💡 You won’t need a dev. Just a Make.com or Zapier account and some prompt tweaking.

Upgrade to unlock the full workflow + setup guide below ↓

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