Why Caraway almost never discounts anything

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Your dashboard sees a code get used, logs a conversion, and fires a commission.

Clean and tidy…but wrong. 🫠

That “conversion”? The coupon site may have gotten the credit… but it didn’t create the demand.

It started months ago with an ambassador who introduced your brand to thousands, a retargeting ad that stayed top of mind, and a journey your platform never saw. 

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Caraway runs one promotion a year. Holiday season only, and even then lighter than most competitors.

But customers who want a deal can always find one. Bundles.

They keep bundles live year-round as the best price on the site. Customers who want to go all in save money. Caraway never touches the individual product price.

Here's why that matters. A 2017 First Insight study found that consumers trained by heavy discounting were only willing to pay 76% of full price on average, meaning the entry point for purchase becomes 24% off, all the time. Once you're in that cycle, you can't get out without losing volume.

Consumers conditioned to buy only during sales start buying in bulk to stockpile until the next one. They stop caring about the product and start making decisions purely on price. Brand switching becomes easy because everything is just a cost comparison.

Bundles sidestep all of that. The savings come from buying more, not from the product being worth less. Brand positioning stays intact.

And for Caraway, the bundle creative does double duty, showing customers what a fully non-toxic kitchen looks like when everything pairs together.

Action Summary:

Credit: Dara Denney

Most DTC brands treat Instagram captions as an afterthought. A few words, some hashtags, post. That worked fine when Instagram was a closed platform that Google couldn't touch.

As of July 10, 2025, Instagram officially started allowing Google and other search engines to index public content from professional and creator accounts. Posts, Reels, videos, and carousels can now appear directly in Google search results.

That means your captions are no longer just for your followers. They can show up when someone who has never heard of your brand searches for what you sell.

Google now considers captions, alt text, usernames, bios, image metadata, and even text within visuals when determining relevance for search queries.

For most DTC brands, this changes what a good Instagram post looks like. A caption that just says "new drop 🔥" does nothing outside the app.

A caption that says "if you've been looking for a non-toxic ceramic pan that actually doesn't stick after six months" has a chance of showing up when someone types exactly that into Google.

Action Summary:

Prime Day is coming.

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