Advertise to 40,867 E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
Good morning!
In today’s newsletter,
Shopify brands have a new problem: Your products may be invisible to ChatGPT.
Why Instagram quietly buries some posts
Make the best out of LinkedIn Premium
Most brands make the same mistake when someone abandons checkout
While You Were Building
1.Half of $166B tariff refunds unclaimed
2.Meta filters teen feeds by content rating
3.Walmart delivers 36% in under 3 hours
100+ ChatGPT Prompts to Revolutionize Your Day by HubSpot
Scale creator whitelisting ads faster
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
AEO
Shopify brands have a new problem: Your products may be invisible to ChatGPT.
Right now, buyers are asking AI:
“What’s the best collagen powder for women over 40?”
“What’s a good non-toxic candle brand that actually smells strong?”
“Best dog harness for small dogs that pull?”
And AI is deciding which brands get recommended.
The problem here is this: most ecommerce stores are still optimized for traditional SEO…. not AI recommendation engines like ChatGPT, Gemini, Google Shopping, and Bing.
So even if you have a great product, strong reviews, and proven sales…AI may never recommend your brand.
Which means competitors who optimize early can quietly dominate the next wave of organic ecommerce traffic while everyone else keeps fighting over paid ads.
That’s why we created the 90-Day AI Visibility Sprint™.
We help Shopify brands optimize 1 product so AI can actually understand, trust, and recommend it organically.
Here’s what’s included:
• AI Visibility Audit showing how your product currently performs in AI search
• Full optimization for 1 product page
• Store-wide metadata + schema cleanup
• AI recommendation positioning
• At least 1 third-party brand mention to strengthen AI trust signals
Built for Shopify stores with at least one product already generating $1k+/month.
$497.
90-day guarantee:
If your product doesn’t meet AI visibility standards within 90 days, we keep working for free until it does.
Meta
Why Instagram quietly buries some posts
Instagram wants to keep potentially offensive content from appearing in users’ feeds.
To that end, they've published detailed recommendation guidelines for creators.
Posts that go against these guidelines might not violate Instagram's Community Guidelines and are still allowed on Instagram, but they won't appear on the explore page or reels tab.
The four categories that will quietly deprioritize your content:
Sensitive topics like self-harm, suicide, eating disorders, or depicted violence.
Adult content that's sexually explicit or suggestive.
Regulated goods, including tobacco or other restricted products.
Anything flagged as misinformation or false claims.
If you're creating content in mental health, wellness, harm reduction, or fitness — this matters.
Action Summary:
Bookmark Instagram's Recommendation Guidelines page
Before publishing, ask: does this touch sensitive topics, adult content, regulated goods, or unverified claims?
Check Insights for posts with low reach and compare against the four categories above
Credit: Buffer
LinkedIn Growth
Make the best out of LinkedIn Premium
One of the most underrated features in LinkedIn Premium is "Who's Viewed Your Profile."
Most people use it out of curiosity. They want to know who has been looking at their profile, check a few names, and move on.
The people getting the most value from LinkedIn Premium do the opposite. They treat profile views as buying signals.
Think about it. If someone has viewed your profile, they already know you exist. Maybe they saw one of your posts. Maybe they found you through a comment. Maybe someone recommended you. Whatever the reason, they've taken an action that most people never take.
Instead of building outreach lists from scratch, spend a few minutes each week reviewing who has viewed your profile. Look for patterns.
Are people from the same industry showing up?
Are decision-makers from companies you want to work with visiting your profile?
Are the same people viewing your profile multiple times?
Start a conversation with them. Reference a post they engaged with. Comment on something they're working on.
LinkedIn Premium becomes much more valuable when you stop using it to see who viewed your profile and start using it to decide who to talk to next.
Action Summary:
Open "Who's Viewed Your Profile" in LinkedIn Premium.
Make a list of repeat viewers and people from companies you want to work with.
Look for clues about what content or interaction brought them to your profile.
Start a conversation with one person this week without pitching your product or service.
Credit: Neal Schaffer
Email Marketing
Most brands make the same mistake when someone abandons checkout
They immediately send a discount.
The problem is that you never learn why the customer left.
One ecommerce operator shared a better approach: make your first abandoned cart email a question, not an offer.
Something as simple as:
"Did you have a question before checking out?"
"Can we help with anything?"
"Just hit reply and let us know."
Why?
Because checkout abandonment is not always a pricing problem.
Sometimes shipping costs were higher than expected or they're buying an expensive item and simply need more time.
If you lead with a discount, you train customers to wait for discounts, if you lead with a question, you discover the real objection.
Once you know the objection, you can fix it for every future customer.
Action Summary:
Remove the discount from your first abandoned cart email.
Replace it with a simple question asking why they didn't complete checkout.
Review replies for recurring objections like shipping, price, or product confusion.
Fix the most common objection on your site before offering discounts.
Credit: ethercycle
While You Were Building
1.Half of $166B tariff refunds unclaimed
The U.S. recouped about $166B in now-illegal tariff duties, but importers have filed refund requests for only about half. The paperwork backlog is holding the rest.
via Modern Retail • Read more
2.Meta filters teen feeds by content rating
Instagram, Facebook, and Messenger now apply movie-style 13+ defaults to teen accounts globally. Brands running edgier creative on Meta will see reach drop on the under-18 segment.
via Meta News • Read more
3.Walmart delivers 36% in under 3 hours
Over 36% of Walmart's store-fulfilled orders arrived in three hours or less last quarter, CFO John David Rainey said. Same-day delivery is now a Walmart-set benchmark.
via Retail Dive • Read more
Free AI Guide
100+ ChatGPT Prompts to Revolutionize Your Day by HubSpot
Discover how you can leverage ChatGPT to boost efficiency, streamline tasks, and stay ahead in your industry. Supercharge your productivity with HubSpot's comprehensive guide.
Scale creator whitelisting ads faster with minisocial. Trusted by 1,000+ brands. No hassle, just results. Get started.
Have questions or feedback? You can write to kaushal@dtcdailynews.com