Sarah, an influencer marketing operator who matches creators with brands, shares how years running campaigns across hundreds of brands shaped her no-nonsense playbook for DTC founders trying to get real ROI from influencer marketing.
Stop guessing whether your influencer spend is working — using the exact program Sarah breaks down on the DTC Daily podcast.
Sarah's experience proves you don't need a massive budget or a big internal team to build an influencer program that actually converts.
In this podcast, Sarah breaks down:
Why knowing your KPI numbers before you find a creator is the first thing every brand gets wrong
How to estimate clicks from story collabs so you're not flying blind on expected ROI
The difference between micro, macro, and nano influencers — and which one fits your stage and budget
Why one-off campaigns almost never work and what the 90-day rule actually looks like in practice
The three audience red flags that tell you a creator's following won't convert — before you spend a dollar
If you're running influencer campaigns right now or thinking about starting one, Sarah's playbook gives you the exact metrics to track, the creator signals to watch for, and the program structure to build before you sign a single contract.