In partnership with
Advertise to 35,513 E-Commerce Businesses
Promote your tool, service or upcoming event - Reach Founders
Happy Tuesday!
If you're a founder who loves A/B testing, today’s edition offers a refreshing reminder to try something different.
In today’s newsletter,
Check out the top 3 recommended reads
Learn how this 50-second ad has been running for 900+ days
Marissa reflects on how AI is reshaping brand visibility
Learn to boost conversions across the eCom journey
What’s the growth tactic no dashboard will show you?
This issue takes 4 minutes to read.
Let’s dive into it👇
Start learning AI in 2025
Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.
It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.
Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.
Recommended Reads
We’ve found number 4 surprisingly useful, definitely worth trying.
Learn how you can use pop-up shops to build buzz, test markets, and drive faster sales.
Both platforms are cutting confusion by adding clarity and removing outdated bidding options.
Ad breakdown
Why this 900-day ad still converts
This ad has been running for over 900 days—and for good reason.
It nails trust, outcome, and relatability in under 50 seconds.
✨What makes it special:
Opens with a clear triple promise: muscle, fat loss, and sexual health—tapping into the audience’s core goals right away.
It’s presented as a genuine testimonial from a former bodybuilder, offering trust through real experience rather than scripted marketing.
It highlights the clean, natural formula with scientific backing and full label transparency to ease skepticism.
💡 What you can steal:
Start with a clear outcome that resonates emotionally.
Use a creator who truly reflects your audience.
Address the unspoken concern—phrases like “no weird chemicals” build instant trust.
E-Commerce
How AI is reshaping brand visibility
Something’s shifting.
And Marissa saw it before most did.
If AI is changing how people discover brands, what does that mean for content, reviews, Reddit, and your Shopify backend?
Trust me, you’ll want to read this one.
Conversion
Boost conversions across the eCom journey
If you run an online store, this one’s a gem.
It walks you through how to turn visitors into buyers at every stage, from homepage to post-purchase.
Quick takeaways:
Personalization can lift revenue by up to 15%—start with homepage pop-ups and returning visitor offers
Don’t sleep on cart recovery—exit pop-ups and save-cart options work wonders
Post-purchase flows (like loyalty nudges and referral prompts) are your growth engine
From the feed
The growth tactic no dashboard will show you
Cody’s right. Most DTC teams obsess over A/B tests and creative volume, but half the time, they’re just testing guesses.
The real insight? Talk to your customers. Ask why they bought—or didn’t. You’ll get answers no dashboard can give you.
Have questions or feedback? You can write to [email protected]