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Shristi Gupta
Shristi Gupta
Why your offer feels expensive (even when it isn’t)
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Why your offer feels expensive (even when it isn’t)

One pricing move fixes this instantly.

Shristi Gupta
Shristi Gupta
Jan 30, 2026
Earn rewards on international supplier payments
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Earn rewards on international supplier payments

Are your sourcing internationally?

Shristi Gupta
Shristi Gupta
Jan 29, 2026
Valentine’s Day Isn’t Just for Couples
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Valentine’s Day Isn’t Just for Couples

Singles, self-love, pets — and a playbook brands ignore.

Shristi Gupta
Shristi Gupta
Jan 28, 2026
A $400 Watch Made Me Line Up at 9:30 AM
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A $400 Watch Made Me Line Up at 9:30 AM

How Swatch used artificial scarcity to create obsession, not hype.

Shristi Gupta
Shristi Gupta
Jan 27, 2026
Why Your Meta Spend Stopped Scaling
Newsletter

Why Your Meta Spend Stopped Scaling

Creative volume is now the primary constraint on scaling Meta ads

Shristi Gupta
Shristi Gupta
Jan 26, 2026
How to Scale Creative Output
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How to Scale Creative Output

When brands struggle to scale their creative output, it's usually because they're starting from the wrong place.

Shristi Gupta
Shristi Gupta
Jan 23, 2026
Hire an AI Operations Specialist
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Hire an AI Operations Specialist

This AI Operations Specialist plans inventory before things go wrong.

Shristi Gupta
Shristi Gupta
Jan 22, 2026
The Valentine’s Day strategy that makes customers spend more
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The Valentine’s Day strategy that makes customers spend more

Shoppers spend more when products are paired thoughtfully together

Shristi Gupta
Shristi Gupta
Jan 21, 2026
Boost customer loyalty with email + direct mail strategy
AI Launch Codes

Boost customer loyalty with email + direct mail strategy

Use insights and direct mail to boost customer retention.

Shristi Gupta
Shristi Gupta
Jan 20, 2026
Why duplicating ads splits your social proof
Newsletter

Why duplicating ads splits your social proof

How to fix it and boost results

Shristi Gupta
Shristi Gupta
Jan 19, 2026
How Chamberlain Coffee grew from 1,000 to 12,000 stores in a year
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How Chamberlain Coffee grew from 1,000 to 12,000 stores in a year

Discover how Chamberlain Coffee used DTC data to pitch retail stores.

Shristi Gupta
Shristi Gupta
Jan 16, 2026
How Bombas boosted conversions with 50+ customer reviews
AI Launch Codes

How Bombas boosted conversions with 50+ customer reviews

Bombas saw 58% higher conversions by featuring reviews

Shristi Gupta
Shristi Gupta
Jan 15, 2026
Pay international suppliers and earn rewards
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Pay international suppliers and earn rewards

The brands with the cleanest cash flow have stopped using bank wires for international suppliers.

Shristi Gupta
Shristi Gupta
Jan 14, 2026
Why AI struggles with creative idea generation
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Why AI struggles with creative idea generation

AI creativity suffers when rushed—here’s how to improve results

Shristi Gupta
Shristi Gupta
Jan 13, 2026
Don’t make this mistake on Meta in 2026
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Don’t make this mistake on Meta in 2026

What Meta’s new system rewards looks nothing like old campaign playbooks.

Shristi Gupta
Shristi Gupta
Jan 12, 2026
The survey that quietly unlocked $600,000 in revenue
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The survey that quietly unlocked $600,000 in revenue

They asked one question and uncovered six figures

Shristi Gupta
Shristi Gupta
Jan 9, 2026
How Drywater guides customers toward higher-value choices
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How Drywater guides customers toward higher-value choices

A simple CRO lesson in reducing decision friction

Shristi Gupta
Shristi Gupta
Jan 8, 2026
How DTC brands play Super Bowl without the $7M budget
Newsletter

How DTC brands play Super Bowl without the $7M budget

Participate in one of the biggest cultural moments of the year

Shristi Gupta
Shristi Gupta
Jan 7, 2026
Your post-purchase email is hurting retention
AI Launch Codes

Your post-purchase email is hurting retention

Why early discounts undermine trust and repeat buying

Shristi Gupta
Shristi Gupta
Jan 6, 2026
What Meta recommends for 2026
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What Meta recommends for 2026

Small design tweaks no longer count as new ideas

Shristi Gupta
Shristi Gupta
Jan 5, 2026
Why your Instagram traffic isn’t converting
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Why your Instagram traffic isn’t converting

And how to fix it

Shristi Gupta
Shristi Gupta
Jan 2, 2026
What to turn off/on in Meta Advantage+ Creative
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What to turn off/on in Meta Advantage+ Creative

Learn why most of these “enhancements” don’t improve performance.

Shristi Gupta
Shristi Gupta
Jan 1, 2026
A simple urgency tweak that quietly lifted revenue
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A simple urgency tweak that quietly lifted revenue

All without raising discounts or adding new promotions.

Shristi Gupta
Shristi Gupta
Dec 31, 2025
Can you go viral without a big audience?
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Can you go viral without a big audience?

What Instagram’s head says about it

Shristi Gupta
Shristi Gupta
Dec 30, 2025
The Shopify Winter ’26 updates you need to pay attention to
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The Shopify Winter ’26 updates you need to pay attention to

A founder-focused look at the most meaningful platform updates.

Shristi Gupta
Shristi Gupta
Dec 29, 2025
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