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Shristi Gupta
Shristi Gupta
How Chamberlain Coffee grew from 1,000 to 12,000 stores in a year
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How Chamberlain Coffee grew from 1,000 to 12,000 stores in a year

Discover how Chamberlain Coffee used DTC data to pitch retail stores.

Shristi Gupta
Shristi Gupta
Jan 16, 2026
How Bombas boosted conversions with 50+ customer reviews
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How Bombas boosted conversions with 50+ customer reviews

Bombas saw 58% higher conversions by featuring reviews

Shristi Gupta
Shristi Gupta
Jan 15, 2026
Pay international suppliers and earn rewards
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Pay international suppliers and earn rewards

The brands with the cleanest cash flow have stopped using bank wires for international suppliers.

Shristi Gupta
Shristi Gupta
Jan 14, 2026
Why AI struggles with creative idea generation
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Why AI struggles with creative idea generation

AI creativity suffers when rushed—here’s how to improve results

Shristi Gupta
Shristi Gupta
Jan 13, 2026
Don’t make this mistake on Meta in 2026
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Don’t make this mistake on Meta in 2026

What Meta’s new system rewards looks nothing like old campaign playbooks.

Shristi Gupta
Shristi Gupta
Jan 12, 2026
The survey that quietly unlocked $600,000 in revenue
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The survey that quietly unlocked $600,000 in revenue

They asked one question and uncovered six figures

Shristi Gupta
Shristi Gupta
Jan 9, 2026
How Drywater guides customers toward higher-value choices
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How Drywater guides customers toward higher-value choices

A simple CRO lesson in reducing decision friction

Shristi Gupta
Shristi Gupta
Jan 8, 2026
How DTC brands play Super Bowl without the $7M budget
Newsletter

How DTC brands play Super Bowl without the $7M budget

Participate in one of the biggest cultural moments of the year

Shristi Gupta
Shristi Gupta
Jan 7, 2026
Your post-purchase email is hurting retention
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Your post-purchase email is hurting retention

Why early discounts undermine trust and repeat buying

Shristi Gupta
Shristi Gupta
Jan 6, 2026
What Meta recommends for 2026
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What Meta recommends for 2026

Small design tweaks no longer count as new ideas

Shristi Gupta
Shristi Gupta
Jan 5, 2026
Why your Instagram traffic isn’t converting
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Why your Instagram traffic isn’t converting

And how to fix it

Shristi Gupta
Shristi Gupta
Jan 2, 2026
What to turn off/on in Meta Advantage+ Creative
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What to turn off/on in Meta Advantage+ Creative

Learn why most of these “enhancements” don’t improve performance.

Shristi Gupta
Shristi Gupta
Jan 1, 2026
A simple urgency tweak that quietly lifted revenue
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A simple urgency tweak that quietly lifted revenue

All without raising discounts or adding new promotions.

Shristi Gupta
Shristi Gupta
Dec 31, 2025
Can you go viral without a big audience?
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Can you go viral without a big audience?

What Instagram’s head says about it

Shristi Gupta
Shristi Gupta
Dec 30, 2025
The Shopify Winter ’26 updates you need to pay attention to
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The Shopify Winter ’26 updates you need to pay attention to

A founder-focused look at the most meaningful platform updates.

Shristi Gupta
Shristi Gupta
Dec 29, 2025
How to plan Q1 2026 using one year of store data
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How to plan Q1 2026 using one year of store data

No more guessing inventory, pricing, and SKU decisions for next quarter

Shristi Gupta
Shristi Gupta
Dec 26, 2025
Training and onboarding an AI designer
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Training and onboarding an AI designer

The system behind consistent creative output

Shristi Gupta
Shristi Gupta
Dec 25, 2025
What AG1 gets right about persona driven messaging
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What AG1 gets right about persona driven messaging

A new weekly series dissecting brand libraries you can learn from

Shristi Gupta
Shristi Gupta
Dec 24, 2025
7 best types of lead magnets for DTC brands
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7 best types of lead magnets for DTC brands

A short guide on the best lead magnets

Shristi Gupta
Shristi Gupta
Dec 23, 2025
Why AI search changes your keyword strategy
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Why AI search changes your keyword strategy

What AI actually looks for when answering search questions

Shristi Gupta
Shristi Gupta
Dec 22, 2025
How to read your Tiktok shop “low conversion rate”?

How to read your Tiktok shop “low conversion rate”?

On TikTok Shop, your numbers will lie to you if you read them the same way you read Amazon or Shopify.

Shristi Gupta
Shristi Gupta
Dec 8, 2025
The viral content template that builds your authority
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The viral content template that builds your authority

Learn why this simple comparison trick goes viral

Shristi Gupta
Shristi Gupta
Dec 5, 2025
How to improve your store’s ranking with ChatGPT shopping
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How to improve your store’s ranking with ChatGPT shopping

Follow these strategies to improve your product page

Shristi Gupta
Shristi Gupta
Dec 4, 2025
How to optimize your Amazon budget in 5 minutes?
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How to optimize your Amazon budget in 5 minutes?

What happens when you focus more on search than display.

Shristi Gupta
Shristi Gupta
Dec 3, 2025
Multiply your team without adding overhead
AI Launch Codes

Multiply your team without adding overhead

Learn how to build AI employees to take on key tasks.

Shristi Gupta
Shristi Gupta
Dec 2, 2025
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