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Shristi Gupta
Shristi Gupta
How to know when an ad is worth scaling or killing
Newsletter

How to know when an ad is worth scaling or killing

If these numbers move, your ad is already telling you something.

Shristi Gupta
Shristi Gupta
Mar 16, 2026
The fulfillment metric hurting your repeat rate
Newsletter

The fulfillment metric hurting your repeat rate

The key to turning first-time buyers into repeat customers

Shristi Gupta
Shristi Gupta
Mar 13, 2026
The number most ecommerce founders never look at
AI Launch Codes

The number most ecommerce founders never look at

Here's why your operating expenses might be the real problem

Shristi Gupta
Shristi Gupta
Mar 12, 2026
How this one thing can make or break a sale
Newsletter

How this one thing can make or break a sale

Here’s how to fix it.

Shristi Gupta
Shristi Gupta
Mar 11, 2026
When to scale, fix, or kill a Facebook ad
AI Launch Codes

When to scale, fix, or kill a Facebook ad

There are only two numbers that tell you what to do: ROAS and CPC.

Shristi Gupta
Shristi Gupta
Mar 10, 2026
They charge $150. Then collect $400.
Newsletter

They charge $150. Then collect $400.

The bundle that's actually a subscription in disguise.

Shristi Gupta
Shristi Gupta
Mar 9, 2026
Is your 3PL holding you back?
Newsletter

Is your 3PL holding you back?

Here are 3 signs it’s time to switch to a better logistics partner.

Shristi Gupta
Shristi Gupta
Mar 6, 2026
Is your product detail page maximizing its potential?
AI Launch Codes

Is your product detail page maximizing its potential?

Add these 3 simple changes

Shristi Gupta
Shristi Gupta
Mar 5, 2026
The easiest women’s day campaign you can launch today
Newsletter

The easiest women’s day campaign you can launch today

It takes less than an hour and does not require a discount.

Shristi Gupta
Shristi Gupta
Mar 4, 2026
The $100M subscription only strategy
AI Launch Codes

The $100M subscription only strategy

Why forcing subscription changed the economics

Shristi Gupta
Shristi Gupta
Mar 3, 2026
Quantity beats quality (at first)
Newsletter

Quantity beats quality (at first)

Find the hook first, then spend on production.

Shristi Gupta
Shristi Gupta
Mar 2, 2026
How to negotiate your order size
AI Launch Codes

How to negotiate your order size

Discover simple strategies to reduce your initial order

Shristi Gupta
Shristi Gupta
Feb 27, 2026
3 things this product page does to get you to subscribe
AI Launch Codes

3 things this product page does to get you to subscribe

And what you can steal from this

Shristi Gupta
Shristi Gupta
Feb 26, 2026
Your customers define your brand (not you)
Newsletter

Your customers define your brand (not you)

Your best copy is already in your reviews.

Shristi Gupta
Shristi Gupta
Feb 25, 2026
This one image choice changes everything
AI Launch Codes

This one image choice changes everything

Why lifestyle photos beat product shots every time.

Shristi Gupta
Shristi Gupta
Feb 24, 2026
A simple shift in Meta bidding
Newsletter

A simple shift in Meta bidding

Why customer value matters more than volume

Shristi Gupta
Shristi Gupta
Feb 23, 2026
Are you helping customers spend less?
Newsletter

Are you helping customers spend less?

The cart tweak that boosted revenue

Shristi Gupta
Shristi Gupta
Feb 20, 2026
Why your guarantee should come before the pitch
AI Launch Codes

Why your guarantee should come before the pitch

How to structure trust on your PDP

Shristi Gupta
Shristi Gupta
Feb 19, 2026
Your hooks aren’t working. Do this instead
Newsletter

Your hooks aren’t working. Do this instead

The psychology behind hooks that hit harder

Shristi Gupta
Shristi Gupta
Feb 18, 2026
Don't show the same pop-up to everyone
AI Launch Codes

Don't show the same pop-up to everyone

What’s the smarter way to ask for contact info?

Shristi Gupta
Shristi Gupta
Feb 17, 2026
Identify scalable ads before you burn your budget
Newsletter

Identify scalable ads before you burn your budget

Enhance your creative process with this easy-to-use framework.

Shristi Gupta
Shristi Gupta
Feb 16, 2026
How $1K turned into 40,000 email subscribers
Newsletter

How $1K turned into 40,000 email subscribers

Why contests can outperform paid acquisition

Shristi Gupta
Shristi Gupta
Feb 13, 2026
Fix the trust gap before your CTA
AI Launch Codes

Fix the trust gap before your CTA

Stack value signals before the add to cart

Shristi Gupta
Shristi Gupta
Feb 12, 2026
The claude crash and what it means for you
AI Launch Codes

The claude crash and what it means for you

Why AI makes expensive tools suddenly optional

Shristi Gupta
Shristi Gupta
Feb 11, 2026
The 6-step meme creative formula that actually scales
Newsletter

The 6-step meme creative formula that actually scales

A $50K per day account challenges common assumptions

Shristi Gupta
Shristi Gupta
Feb 9, 2026
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