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Happy Fridayyy!
In today’s newsletter,
How Wispr Flow turns your voice into polished AI prompts
Three signs it’s time to change your 3PL
Your ads aren't the problem, your backend is
How Jennifer Aniston’s brand grew sales 40% with CTV ads
This issue takes 1 minute to read.
Check out our DTC tool stack here
Let’s dive into it👇
Speak your prompts. Get better outputs.
The best AI outputs come from detailed prompts. But typing long, context-rich prompts is slow - so most people don't bother.
Wispr Flow turns your voice into clean, ready-to-paste text. Speak naturally into ChatGPT, Claude, Cursor, or any AI tool and get polished output without editing. Describe edge cases, explain context, walk through your thinking - all at the speed you talk.
Millions of people use Flow to give AI tools 10x more context in half the time. 89% of messages sent with zero edits.
Works system-wide on Mac, Windows, iPhone, and now Android (free and unlimited on Android during launch).
Fulfillment Friday
Three signs it’s time to change your 3PL
Every year, 37% of companies switch their logistics partner (also known as 3PL or third-party logistics)
And in 2026, it's not about cost.
The real issue is frustration with things not running smoothly behind the scenes:
1.You've added a new channel they weren't built for.
B2B, EDI, TikTok Shop, wholesale — a 3PL that handles DTC well doesn't automatically handle these.
If you've expanded and your 3PL is struggling to keep up, that's a mismatch problem, not a communication problem.
2. Support is measured in days, not hours.
A missing order that takes 48 hours to get a response on costs you reviews and repeat customers.
If this is a pattern, you're already paying the price of staying.
3. Your invoices have line items you can't explain.
Mystery billing is a trust problem. Once you're auditing your 3PL instead of trusting them, the relationship is already over — you just haven't made the call yet.
Action Summary:
List any new sales methods or products you've added in the past year. If your logistics partner hasn't adapted to those, you're probably overpaying.
Track your average support response time for the next two weeks
Before the end of the next quarter, get quotes from your current partner and a few others to see if there’s a better fit for your business.
Source: Fulfill Newsletter
Growth Playbook
Your ads aren't the problem, your backend is
CPM (cost per thousand impressions) and CPC (cost per click) fluctuate, and Q4 can be brutal. If your backend isn’t strong, one bad week can wipe out your profit—and no amount of ad spend will fix that.
Here are the numbers that truly determine your growth:
AOV (average order value) above $60: If your AOV is below $60, you’ll struggle to handle fluctuations in CPM and stay profitable.
Fix this first before increasing ad spend.
Upsells converting at 10%+: Your post-purchase upsells should make up about 50% of your AOV.
If they don’t, you’re missing out on easy revenue from customers who have already made a purchase.
A smooth checkout flow: Every step that slows your checkout is a lost opportunity.
Fix the friction, and it’ll pay off long-term.
Action steps:
Check your AOV. If it’s under $60, add bundles or raise your threshold before scaling.
Check your upsell conversion rate. Aim for 10%+.
Review your checkout flow for friction points.
Source: Alex Fedotoff
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.