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Shristi Gupta
Shristi Gupta
How Triangl made Kendall Jenner ask for their bikini
AI Launch Codes

How Triangl made Kendall Jenner ask for their bikini

Plus: Find your true hero product, three commerce shifts and a customer complaint worth fixing.

Shristi Gupta
Shristi Gupta
Sep 8, 2026
How Magic Spoon captures retail customers
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How Magic Spoon captures retail customers

Plus Meta’s new comment-to-DM ads and the customer call every founder should make.

Shristi Gupta
Shristi Gupta
Sep 2, 2026
The offer that added £200,000 a week
AI Launch Codes

The offer that added £200,000 a week

Plus, build a dashboard that shows exactly where your growth is leaking.

Shristi Gupta
Kaushal Pratap
Shristi Gupta, Kaushal Pratap
Sep 1, 2026
The button 27% of mobile sites forgot
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The button 27% of mobile sites forgot

It's costing you searches you never see

Shristi Gupta
Shristi Gupta
Aug 31, 2026
The four conversations peak season actually needs
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The four conversations peak season actually needs

Settled in August or fought as fires in November

Shristi Gupta
Shristi Gupta
Aug 28, 2026
Your AI SEO research is missing one thing
AI Launch Codes

Your AI SEO research is missing one thing

See what changes when Claude gets real keyword data.

Shristi Gupta
Shristi Gupta
Aug 27, 2026
Infinite scroll is quietly hurting you
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Infinite scroll is quietly hurting you

The UX pattern that feels good but breaks in Safari

Shristi Gupta
Shristi Gupta
Aug 26, 2026
This popup gets clicked because it won't hold still
AI Launch Codes

This popup gets clicked because it won't hold still

Steal their 2-step popup

Shristi Gupta
Shristi Gupta
Aug 25, 2026
Your PageSpeed report is lying to you
Newsletter

Your PageSpeed report is lying to you

Most of what's flagged in red isn't actually broken

Shristi Gupta
Shristi Gupta
Aug 24, 2026
Make your blog sell for you
Newsletter

Make your blog sell for you

Put products inside the advice customers want.

Shristi Gupta
Shristi Gupta
Aug 21, 2026
What color is your happy place?
AI Launch Codes

What color is your happy place?

How this brand made picking a cleaning product feel like a game.

Shristi Gupta
Shristi Gupta
Aug 20, 2026
What your zip code has to do with your shampoo
Newsletter

What your zip code has to do with your shampoo

Prose's quiz asks one question most brands never think to.

Shristi Gupta
Shristi Gupta
Aug 19, 2026
Do your popups sound like everyone else's?
AI Launch Codes

Do your popups sound like everyone else's?

How this brand made two boring popups actually sound like them

Shristi Gupta
Shristi Gupta
Aug 18, 2026
Your category page is speaking the wrong language
Newsletter

Your category page is speaking the wrong language

Here's what your customers actually say

Shristi Gupta
Shristi Gupta
Aug 17, 2026
What makes Snag's size quiz different
AI Launch Codes

What makes Snag's size quiz different

One body, six sizes. Here's why that works.

Shristi Gupta
Shristi Gupta
Aug 14, 2026
Make your product pages easier to skim
Newsletter

Make your product pages easier to skim

Steal PetLab Co.’s tab strategy.

Shristi Gupta
Shristi Gupta
Aug 13, 2026
Steal Google's comparison table trick
Newsletter

Steal Google's comparison table trick

They let shoppers pick the winner themselves.

Shristi Gupta
Shristi Gupta
Aug 12, 2026
Show the product, not just the packaging
AI Launch Codes

Show the product, not just the packaging

The photo fix that kills pre-purchase doubt

Shristi Gupta
Shristi Gupta
Aug 11, 2026
Most shoppers won't hunt for the connection
Newsletter

Most shoppers won't hunt for the connection

Day 8: How this brand shows products that work together

Shristi Gupta
Shristi Gupta
Aug 10, 2026
Show it before you sell it
Newsletter

Show it before you sell it

What a first-time visitor sees on your homepage matters more than you think.

Shristi Gupta
Shristi Gupta
Aug 7, 2026
This brand's whole page is built around one decision
AI Launch Codes

This brand's whole page is built around one decision

How this one tweak increases AOV

Shristi Gupta
Shristi Gupta
Aug 6, 2026
Are your before/afters are too easy to scroll past?
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Are your before/afters are too easy to scroll past?

How this brand fixes that problem

Shristi Gupta
Shristi Gupta
Aug 5, 2026
You feel this shirt before you even touch it
AI Launch Codes

You feel this shirt before you even touch it

The copy trick that sells sensation, not spec.

Shristi Gupta
Shristi Gupta
Aug 4, 2026
How to make an unbelievable claim, believable
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How to make an unbelievable claim, believable

Here's how this brand proves it.

Shristi Gupta
Shristi Gupta
Aug 3, 2026
This brand won't sell you products until you've answered questions
AI Launch Codes

This brand won't sell you products until you've answered questions

And what you can steal from their strategy

Shristi Gupta
Shristi Gupta
Jul 31, 2026
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