Are your before/afters are too easy to scroll past?

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When you scroll their landing page, you'll come across interactive pictures of filthy real-life things.

Tap one and you will see wine stain turning spotless right in front of you.

Also, a stubborn sink becoming sparkly clean.

And same with dirty utensils.

This brand also shows your pets who love playing in the dirt, immersing you in their before and after images.

It's such a simple trick, but it works because you're not just reading a claim but seeing the results for yourself.

Here's what you should do today:

If you have real before-after results, don't just post them as static images.

Make the customer tap, swipe, or click to reveal the after.

Let them do the work of proving it to themselves.

Baseball Lifestyle went from $2 million to $150 million in sales in four years, and their support team now closes 13,000 to 15,000 tickets a month without a single one going up the chain for approval.

Their VP of customer experience, Keyes, says that her team is "trained and knowledgeable and empowered to fix any situation... by anything crazy themselves."

Here's how to actually set that up.

Start with your ticket history. Pull the last month or two of support tickets and sort them by resolution type: wrong size, late shipment, damaged item, wrong item sent, price match request.

You'll find that a small number of issue types make up most of your volume.

For each of those issue types, decide the resolution in advance and write it down:

Eg: wrong size gets a free exchange with no return of the original item under $40.

Or late shipment past the promised date gets shipping refunded automatically.

Set a dollar ceiling for anything that costs you money, like $50 per ticket, so agents know exactly what they can approve without checking with anyone.

Then tell your team, in plain terms, that the sign-off step is gone for these cases.

Keyes does this by staying in the loop constantly rather than gatekeeping decisions. She edits the FAQ the moment a ticket reveals a gray area, so the same confusion doesn't generate ten more tickets next week.

Action Summary:

Credit: OMG Commerce

Jonathan Strauss burned through $30,000 to $50,000 trying to launch Neven Eyewear.

He ran the standard playbook: 10% off, then 20% off, then a normal buy-one-get-one. Nothing worked.

The offer that saved the company wasn't a bigger discount. It was a different kind of offer entirely: buy one pair, get two free.

Something nobody else in eyewear was running. He turned it on and got 20 orders the first day, 40 the next, and kept climbing from there.

Strauss's theory on why the standard discounts never worked is worth sitting with. Brands running a 10% offer have already "conquered" that offer.

That's the part people miss.

If your offer is identical to a hundred others, there's no reason for the algorithm, or the customer scrolling past it, to notice you over a brand with a bigger budget and a longer track record.

What you can do: pull up the last five ads you've seen from direct competitors and write down the exact offer each one is running.

If most of them cluster around the same 10-30% off range, that's confirmation you're not going to out-discount your way to attention.

What you need is an offer with a different shape, not a bigger number on the same shape. It doesn't have to be BOGO(Buy one get one). It has to be something a customer can't find anywhere else in your category, something worth stopping their scroll for.

Credit: Ethercycle

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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