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Good morning!

In today’s newsletter,

  1. Scale UGC without expanding your team

  2. Don’t show the same pop-up to everyone

  3. Stop asking people to sign up

  4. What’s the biggest challenge in your business right now?

  5. Turn AI into your income engine

  6. AI Launch Codes: How Agent Skills 10x AI output by giving it expert knowledge

This issue takes 2 minutes to read.

Check out our DTC tool stack here

Let’s dive into it👇

UGC

Scale UGC without expanding your team

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Retention Recipe

Don’t show the same pop-up to everyone

You get someone's email through your pop-up. 

They leave. They come back two weeks later. 

You show them... the same email pop-up again? That’s annoying and pointless.

Meanwhile, you still don’t have their phone number, which is one of the fastest ways to drive sales.

What Obvi is doing differently 

  1. Instead of asking for the same thing again

    • They don’t repeat the email pop-up

    • They ask for just your phone number.


  2. The ask feels smaller: One field instead of two.

  3. They only show it at smart moments

    • Not during checkout.

    • Not when you’re logging in.

    • Only when you’re casually browsing.

Why this matters 

  • They already have ~500,000 emails

  • Those same people are much more likely to give a phone number than a random visitor

  • Every phone number = another direct way to:

    • Send reminders

    • Promote launches

    • Recover abandoned carts

    • Drive repeat purchases

Post Credit: Idris

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Copy That Converts

Stop asking people to sign up

Look at this pop-up from Circles(.)Life:

Compare this to the standard: "Sign up for our newsletter!"

Both want your email. Which one would you rather give it to?

Probably the first one right?

Why?

"Sign up for our newsletter!" looks like every other pop-up and feels like a request.

While the other sparks curiosity and makes opting in feel like discovering something, not subscribing to marketing.

How to swap “sign up” copy for curiosity-driven copy:

Step 1: Delete all action words

Remove anything that sounds like a request:

  • Sign up

  • Subscribe

  • Join our list

  • Get updates

  • Newsletter

Step 2: Lead with a tease, not an explanation
Instead of explaining what they’ll receive, hint at something interesting

Examples:

  • “Most people miss this when choosing a phone plan.”

  • “There’s a smarter way to save on your next upgrade.”

  • “This is why most subscribers overpay.”

Step 3: Make the opt-in feel like the next step
The button doesn’t need to say Subscribe.

Instead, use:

  • “Show me”

  • “Tell me more”

  • “Reveal it”

  • “Let me see”

Step 4: Test it side by side
Don’t replace your old pop-up forever.

A/B test your existing pop-up with this approach.

Post Credit: Big Brain Marketing

Ask An Expert

What’s the biggest challenge in your business right now?

Let us know by simply replying to this email, and we’ll have an expert reach out to you and answer that, and you can also expect to receive some helpful resources.

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  • Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

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How Agent Skills 10x AI output by giving it expert knowledge

AI output generally sucks.

Not because AI is bad. Because of how we use it.

People open a new chat, type a prompt, and then complain about getting generic output. They try again. Still generic. They give up.

Two things are missing.

Context. AI knows nothing about you. Your brand. Your tone. Your business.

Expertise. AI thinks like a generalist. Not a CRO expert. Not a copywriter. Not a strategist.

We fixed context with AI Employees.

Use Projects instead of chats. Upload your brand manual, your SOPs, your examples.

AI finally knows your business.

Output improved significantly. The outputs we got were more on brand. They sounded like us.

But we hit a ceiling.

AI had context. It still thought like a generalist.

Like hiring someone smart with zero experience. They have your docs. They don't know what to do with them.

Agent Skills fixes that.

So what are Agent Skills?

Agent Skills are expert knowledge packaged in a text file. Frameworks. Checklists. Playbooks. Methodologies. The exact thinking process a specialist uses to solve a problem.

Think of it this way. A CRO expert didn't become an expert overnight. They learned the 5-second clarity test. They figured out where trust signals actually work. They discovered why checkouts leak conversions. They built a 47-point audit over 10 years of trial and error.

An Agent Skill captures all of that. In a file you can paste into your AI.

Your AI Employee had your context but thought like a generalist. Add a skill and now it thinks like a specialist.

Today we're sharing 25 skills we've been using:

  1. Page CRO

  2. Signup Flow CRO

  3. Onboarding CRO

  4. Form CRO

  5. Popup CRO

  6. Paywall & Upgrade CRO

  7. Copywriting

  8. Copy Editing

  9. Email Sequences

  10. Social Content

  11. SEO Audit

  12. Programmatic SEO

  13. Schema Markup

  14. Competitor & Alternatives Pages

  15. Paid Ads

  16. Analytics Tracking

  17. A/B Test Setup

  18. Content Strategy

  19. Free Tool Strategy

  20. Launch Strategy

  21. Marketing Ideas

  22. Marketing Psychology

  23. Pricing Strategy

  24. Referral Programs

  25. Product Marketing Context

Every major marketing task. Covered.

Add them to your AI Employee. Ask it to optimize a page. It uses the CRO skill. Ask it to write an email sequence. It uses the email skill.

AI knows which expert to be.

AI Employees = your context.

Skills = expert thinking.

Stack them. AI thinks like a specialist who knows your brand.

8,100+ people already using these.

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