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Happy Wednesday!
In today’s newsletter,
Want to get the most out of ChatGPT?
Your customers decide your brand positioning(not you)
Ask Ibrahim Anything
The cheapest supplier usually costs you the most
Scale your out-of-home ads without the usual headaches
This issue takes 2 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Brands That Stick
Your customers decide your brand positioning(not you)
Sarah Levinger is a consumer psychologist and brand strategist who has worked with 150+ DTC founders.
Last week, she shared 29 things she's learned about building a strong, steadily growing brand.
One of which was:
"Your positioning isn't what you say about yourself. It's what your customers say when you're not in the room."
This is the one DTC brands get wrong the most. You spend weeks crafting your tagline and think that's your positioning.
Your real positioning is in the words customers use when they tell a friend about you.
What to do with this:
Go pull your reviews from the last year and look for the words that keep repeating.
Want to speed it up? Paste all your reviews into Claude or ChatGPT and ask it to find the most repeated words, phrases, and themes. It'll surface patterns in seconds that would take you hours manually.
Then take those exact words and put them in your ads, your email subject lines, your product page headlines, etc.
Check out all 29 of Sarah's lessons here.
We’ve also gone through this entire process step-by-step inside AI Launch Codes, and if you’d like to access that issue for free, simply reply to this email with “Reviews”
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Ask An Expert
Ask Ibrahim Anything
Influencer marketing can feel like throwing money into a void. You pay someone with 200K followers, get a wave of views, and then... crickets on sales.
As the CMO of PeelAways, I've tested this firsthand. There's no guaranteed formula, just a lot of trial, error, and figuring out what actually moves the needle.
So tell me: what's your biggest influencer marketing challenge right now? Finding the right creators, negotiating deals, tracking ROI, anything. Hit reply and let me know.
The best questions get answered right here in the newsletter, and we will also send over some bonus resources.
Sourcing Secrets
The cheapest supplier usually costs you the most
When you’re starting out, it’s tempting to pick the lowest quote on Alibaba.
Cheaper product = more profit, right?
Not always.
Sourcing expert Kian Golzari who has sourced 2,500+ products for brands like the NBA and the Olympics, calls this one of the most common and costly mistakes DTC founders make.
Why super-cheap quotes are risky:
They may use low-quality materials
Or they’re just a middleman (not the real factory), so they don’t control quality
Either way, you deal with returns, bad reviews, and delays.
How to vet suppliers properly:
Filter for verified suppliers on Alibaba. Look for third-party verification badges from SGS, Intertek, or TUV. This confirms the factory actually exists and has the workforce they claim.
Use ImportYeti.com. Search for big brands in your category and see exactly which factories they use.
This lets you find proven factories instead of guessing on Alibaba.
Ask directly: "Are you a factory or a trading company?"
Trading company = reseller (good for small orders)
Factory = makes the product (better for big orders + pricing)
Post Credit: Kian Golzari on YouTube
Real-World Ads, Simple to Run
With AdQuick, executing Out Of Home campaigns is as easy as running digital ads. Plan, deploy, and measure your real-world advertising effortlessly—so your team can scale campaigns and maximize impact without the headaches.
Have questions or feedback? You can write to [email protected]