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Good morning!
In today’s newsletter,
Want to get the most out of ChatGPT?
Cheap customers are expensive
Ask Ibrahim Anything
Your Amazon ads are bleeding money on irrelevant searches
The smarter way to grow on TikTok Shop
How Marketers Are Scaling With AI in 2026
This issue takes 3 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
Campaign Command Center
Cheap customers are expensive
Many online brands running Meta ads choose something called Lowest Cost bidding.
That simply means you’re telling Meta:
“Get me as many purchases as possible for the lowest cost.”
That sounds smart.
But here’s what actually happens.
Lowest Cost tells Meta to find the cheapest conversions.
So the algorithm looks for the easiest people to convince.
These are usually people who only buy with a discount, people with a low average order value (AOV), and people who buy once and never return.
You get more purchases.
But your profit stays flat.
Instead of optimizing for Lowest Cost, you can use tROAS (Target Return on Ad Spend).
This means you tell Meta:
“For every $1 I spend, I need $X back.”
Now Meta doesn’t just predict who will buy.
It also predicts how much they will spend.
That often means customers who:
Spend more per order
Buy bundles instead of single items
Are more likely to buy again
Based on results across multiple client accounts, this brand generated:
10–30% higher average order values
Increased conversion rates
30%+ more profitable ad spend
Incremental reach using the same ads
If you're running Meta ads and getting sales but margins feel thin, this applies to you.
What you can do:
Duplicate your current Lowest Cost campaign instead of replacing it so you can test safely.
Change the bidding setting to Target ROAS
Start with a smaller budget to control risk while the system learns.
Expect higher click and reach costs because you’re bidding for more valuable buyers.
Post Credit: Andrew Faris on X
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
Ask An Expert
Ask Ibrahim Anything
Meta Ads can feel like a black box. Change one thing, and everything breaks. Do nothing, and performance still drops.
As CMO of PeelAways, I navigate this every day. There's no perfect playbook. Just testing, learning, and adjusting.
So tell me: what's your biggest Meta Ads challenge right now? Budget, creative, structure, scaling, anything. Hit reply.
The best questions get answered in this newsletter, and we might send bonus resources too.
Golden Archive
Your Amazon ads are bleeding money on irrelevant searches
Problem: Your ads show up in random searches that would likely never convert.
The fix: After 10+ clicks with zero sales → add that term as a negative keyword.
How to add negative keywords?
Amazon Ads Manager → Search Term Report → Block the losers.
Our Golden Archive posts feature timeless tips and strategies from past newsletters.
TikTok Shop
The smarter way to grow on TikTok Shop
Most brands waste time manually testing creatives when their highest-converting videos are already being made by affiliates.
GMV Max identifies those winners and puts more budget behind them, driving higher sales with less effort.
Triquetra Health, a supplements brand, tested this after spending too much time manually optimizing campaigns. In the first month:
136% increase in TikTok product sales
30% lift in sales from other channels (Amazon, DTC)
4x ROI
10 hours saved per week on campaign management
How to do it:
Recruit 10–20 affiliates and send them product samples with a commission offer (around 10–20% is common).
Let their videos post and run organically for a few days to gather performance data.
Turn on GMV Max, set your return target, and give it a defined budget.
Example: “I’m willing to spend $1,000. I want at least 3x back.”
Then TikTok automatically:
Finds which affiliate videos are already getting sale
Puts your ad money behind those specific videos
Watch which creators’ videos the system keeps scaling and deepen those partnerships.
Post Credit: TikTok for Business
How Marketers Are Scaling With AI in 2026
61% of marketers say this is the biggest marketing shift in decades.
Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.
Inside you’ll discover:
Results from over 1,500 marketers centered around results, goals and priorities in the age of AI
Stand out content and growth trends in a world full of noise
How to scale with AI without losing humanity
Where to invest for the best return in 2026
Download your 2026 state of marketing report today.
Have questions or feedback? You can write to [email protected]