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In today’s newsletter,
Supercharge your UGC production without extra headcount
Why your guarantee should come before the pitch
Ask Ibrahim & Kaushal anything
The 30-minute Black Friday playbook
Stop drowning in AI information overload
AI Launch Codes: How to Find Every Budget Leak in Your Meta Ads in 15 Minutes
This issue takes 3 minutes to read.
Check out our DTC tool stack here
Let’s dive into it👇
UGC
Supercharge your UGC production without extra headcount
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Conversion Lab
Why your guarantee should come before the pitch
Nick Theriot broke down Super Liver’s product page, and one thing stood out immediately.
The guarantee is not buried in the footer. It is the first thing you see. Even before the product name.
That is intentional.
Liver detox buyers do not arrive excited. They arrive skeptical. So Super Liver addresses that doubt in the first three seconds, then moves into the sell.
More ways they reduce skepticism:
They do not just say “clinically studied.”
They link to the actual studies. Most buyers will never click. But knowing they can lowers resistance.
Directions are extremely simple: “2 droppers daily. Water or under tongue.”
It answers the quiet question every buyer has: “Is this going to be annoying to take?”
The takeaway: In high-skepticism categories, identify the fear your buyer has before reading your benefits. Address that first.
Post Credit: Nick Theriot
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Pod Bites
The 30-minute Black Friday playbook
Most brands treat BFCM like a last-minute scramble.
Will Evans treats it like a repeatable system.
Will, co-founder of Flow Candy and former Shopify operator, has helped hundreds of ecommerce brands scale through email, SMS, and lifecycle. His team can map a full Black Friday campaign in under 30 minutes.
Here is the framework behind it.
👉Start by reviewing what worked
Before planning anything new, audit last year’s wins and misses, and study what competitors did.
👉Plan early
Top mid-market and enterprise teams start inventory and creative planning as early as Q1, so November is execution, not chaos.
👉Prioritize email
Email tends to have the highest conversion rate of any channel. During BFCM, it remains one of the most reliable revenue drivers.
Follow a simple 6-step framework
Audit last year’s campaigns.
Study competitors for ideas.
Map out multiple offer types.
Build smarter segments, not just 90-day engaged.
Put everything into a simple calendar.
Run a quality-control checklist to avoid costly mistakes.
Stop Drowning In AI Information Overload
Your inbox is flooded with newsletters. Your feed is chaos. Somewhere in that noise are the insights that could transform your work—but who has time to find them?
The Deep View solves this. We read everything, analyze what matters, and deliver only the intelligence you need. No duplicate stories, no filler content, no wasted time. Just the essential AI developments that impact your industry, explained clearly and concisely.
Replace hours of scattered reading with five focused minutes. While others scramble to keep up, you'll stay ahead of developments that matter. 600,000+ professionals at top companies have already made this switch.
How to Find Every Budget Leak in Your Meta Ads in 15 Minutes
Meta will spend your budget on 55 year olds if you let it.
It will keep running a fatigued creative for weeks after it stopped converting. It will dump 30% of your spend into Audience Network placements your customers never click.
It does this quietly. At the campaign level, ROAS looks fine. So you move on.
The average ecommerce brand loses 20-30% of their Meta budget this way.
Most media buyers miss them because they're aren’t dicing deep enough.
A full account audit takes over an hour to properly do. So it doesn't happen.
AI does it in 30 seconds.
You can now connect Claude directly to your Meta Ads account in under 2 minutes.
In the next 15 mins you’ll have a complete report on all the leaks in your account.
→ Minute 0-3: The Overview (find campaigns that quietly stopped working)
→ Minute 3-6: The Audience Leaks (find who you're paying to reach but never buys)
→ Minute 6-9: The Creative Leaks (find ads that fatigued weeks ago and are still running)
→ Minute 9-12: The Placement Leaks (find where Meta is dumping your budget)
→ Minute 12-15: The Action Plan (ranked list of leaks with estimated monthly waste)
Below is the exact setup and every prompt in the sequence.
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