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Happy Monday!
In today’s newsletter,
The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
The ad account structure that high-spend brands actually use
Manscaped isn't selling a grooming kit. They're selling a subscription disguised as one.
10 Free Excel Templates for Marketers
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The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:
7 high-impact AI strategies to accelerate your marketing performance
Practical use cases for content creation, lead gen, and personalization
Expert insights into how top marketers are using AI today
A framework to evaluate and implement AI tools efficiently
Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.
Fulfillment Friday
The ad account structure that high-spend brands actually use
Most people obsessing over account structure are avoiding the real work, creatives make 90% of the difference. But if you want the structure anyway, here it is.
Campaign 1: ABO Testing Sandbox
2 Advantage+ ad sets, broad targeting (no interests), targeting the big 5 countries.
Ad Set 1: 10 image creatives
Ad Set 2: 10 video creatives
Run 3–5 day cycles. ABO forces even spend distribution so you get clean signal on which concepts actually win — the algorithm can't hide losers by pushing budget to one ad.
This is where you validate concepts. Nothing gets scaled from here directly.
Two campaigns. That's it.
Campaign 2: CBO Winners Only
Once an ad hits 3+ purchases within 72 hours at or above your break-even ROAS, pull the post ID and move it to a separate CBO with Advantage+ Audience Expansion.
Start modest, scale budget +20–25% every 48 hours if stable.
Never touch the testing campaign when you find a winner. Duplicate, create a new CBO, move it over. Clean firewall between testing risk and scaling stability.
One rule: if you change destination URLs, start a new campaign entirely. Changing URLs inside an existing campaign triggers cloaking signals — Meta treats it as sending traffic to a different page. Instant shutdown risk.
Action Summary:
Set up one ABO campaign: 2 ad sets, 10 images + 10 videos, broad, 3–5 day cycles
Create a separate CBO for winners only — nothing moves there without 3+ purchases at break-even ROAS within 72 hours
Never change URLs inside a live campaign — new URL means new campaign
Source: Alex Fedotoff
Brands That Stick
Manscaped isn't selling a grooming kit. They're selling a subscription disguised as one.
$149.99 marked down from $257.93. Seven products. $75 in free gifts. "SAVE $108" badge front and center. On the surface this looks like an aggressive bundle offer.
It's not. It's an acquisition funnel with a subscription at the end.
Buried at the bottom of the product page: "VIP Member Price enrolls you in a quarterly subscription — fresh blade refill, lotion, deodorant — $33.30 every 3 months."
That's $133 a year. $266 over two years. $400 over three.
From a customer who paid $150 to get in.
The bundle isn't the business model. The bundle is how they make the subscription feel like a reward. The VIP price ($149.99) is $10 cheaper than the regular one-time price ($159.99). So you're not being trapped — you're being thanked for subscribing.
The product naming does the same thing. Lawn Mower. Weed Whacker. Crop Soother. Nobody's embarrassed to buy a Lawn Mower. The humor removes the friction of buying intimate grooming products and makes it something you'd actually tell your friends about.
Both levers — the naming and the subscription structure — are working together toward the same outcome: lower acquisition resistance, higher LTV.
Action Summary:
If you sell consumables or refillables, bury a subscription option inside your bundle. Price it below your one-time offer
Name your products around what the customer wants to feel, not what the product does
Show the math on your offer stack. Don't make buyers calculate the value themselves
Pssst…by upgrading to AI Launch Codes, you can unlock $195 worth of Magicals for free
10 Free Excel Templates for Marketers
Marketers waste 5+ hours a week on spreadsheets they built from scratch. Stop reinventing the wheel with these free Excel templates built for marketing teams. Inside you'll get:
Pre-built templates for campaign tracking, budget planning, and reporting
Formulas already set up so you just plug in your numbers
Frameworks used by top marketing teams to stay organized and move faster
Everything you need to go from messy data to clear decisions
Download your free marketing Excel templates today.